Cablefax The Magazine - September 2012 - 16

The Leaders
36. Michael Pickrum
EVP/CFO, BET Networks
Pickrum not only manages the books
for BET, but he plays a strategic role
in the overall management of the
company. When it comes to advising
recent college grads on how to break
into cable, he suggests irst doing
some homework on the industry. Then, " take calculated
risks now. Most recent graduates believe that they do not
have a lot of lexibility with their lives because of various
constraints. However, they don't realize that as they get
older they actually have less lexibility, or more constraints.
At this stage in their lives, they should be open to work or
do a job that may not be perfectly aligned with what they
think they wanted to do. "
37. Vicky Free
Chief Marketing Officer
BET Networks
A veteran with nearly two decades
of brand marketing and media management
experience, Free hit the
ground running last June when she
joined BET from her marketing post
at TBS. Delegation with clear direction, she says, is key.
" As I've matured as a leader, I am clear that delegation is
paramount to successful leadership. The key, however, is
delegation with clear direction, expectations and empowerment, "
she says. Free no doubt calls upon that skill as
she directs the brand, marketing and creative strategy
for all BET Networks businesses, including on-air promotions,
off-channel and digital marketing, and afiliate and
trade marketing.
38. Michael Armstrong
SVP/GM, BET International and
Paramount Channel
BET Networks
Armstrong puts BET Networks
content in more than 54 countries
throughout the Middle East,
Africa and Europe. His work detail
involves program licensing and the development, launch
and operation of branded channels. He also oversees
BET brands being brought to mobile and broadband
platforms. Diplomacy has proven to be his most valuable
business asset, helping him cement key partnerships.
What needs improvement? " I'd also like to master picking
up guaranteed hit television shows, " he says. " That's
a skill, right? "
16
cablefaxmag.com
September 2012
39. Darrell Walker
EVP/General Counsel
BET Networks
As chief legal oficer for BET Networks,
Walker is responsible for overseeing all
aspects of the company's legal affairs,
including business matters, content
management, compliance issues, contract
negotiations and administration. Walker, who reports to
COO Scott Mills, also oversees all BET legal and support staff
as well as outside legal counsel. " Darrell brings the combination
of exceptional legal experience and sound business judgment
to this role, " Mills has said.
40. Claudia Teran
EVP, Business and Legal Affairs/
Deputy General Counsel
Fox Networks
Fox Networks has called upon Teran's
legal expertise and guidance for more
than 10 years. A law graduate and
former irm associate, Teran directs a
team focused on many of Fox's domestic and international
properties. She meticulously securitizes and veriies every
detail of her work since irst working in law. An error, she
says, leads people to subconsciously search for similar
mistakes and makes it less likely they'll give you the beneit
of the doubt when future issues arise.
41. Salaam Coleman Smith
President, Style Media, NBCUniversal
Coleman Smith is proof positive that
focus, discipline-and a dash of pop
culture-are always in Style. As president
of the new Style Media conglomerate,
she still leads Style Network and
is fostering spin-offs of Style channels
around the globe, including the U.K. and Australia, and in the
digital realm with MyStyle.com. She's also fresh from attending
the Olympics. " While there, I was struck by how the spirit of an
athlete mirrors the spirit of an effective leader, " she says. " It's
important to ind the right balance between teamwork, singular
purpose, command leadership and humility. "
42. Kenetta Bailey
EVP/Chief Marketing Officer
TV One
Former WE tv exec Bailey has been
busy forging deals to freshen TV One's
image since she joined the network a
year ago. A master at achieving the balance
between program promotion and
CableFAX: The Magazine
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