Cablefax The Magazine - September 2012 - 32

The Influentials
Freddy Rolon
VP, Programming and
Business Initiatives
ESPN Deportes
Rolon leads ESPN Deportes'
programming
across various platforms,
including ESPN Deportes Radio
and ESPNDeportesLA.com, which he
launched in the largest U.S. Hispanic
market earlier this year. He also manages
relationships with sports leagues
and rights holders. Regarding diversity
in cable, Rolon sees some room for
improvement. Though senior leaders
have exhibited a real commitment,
" that commitment doesn't seem to
permeate our organizations enough, "
he says. " Whoever gets it right irst
will see results quicker and will have a
signiicant market advantage. "
Christina
Sanagustin
SVP, Current &
Development
Universal Cable
Productions
Sanagustin leads
the team of creative executives who
develop scripted drama and comedy
series- " Alphas, " " Deiance, " " Eureka "
and " Warehouse 13 " -for Universal
Cable Productions, which are then sold
primarily to Syfy. Her series all feature
diverse regular cast members, directors,
and writer/producers behind the
scenes. Her advice for young people
trying to break into the cable industry is
to " Be willing to work-really work. "
Sumeet Seam
VP/Head U.S.
Corporate Counsel
Discovery
Communications
Seam negotiates complex
transactions for
Discovery's U.S. networks and guides
executives on strategic and legal policy
for a plethora of the company's businesses.
He also oversees contracts in
32
cablefaxmag.com
ad sales, digital media, commerce and
licensing, among others. Sumeet thinks
diversity is increasingly important in
cable as minorities grow closer to
becoming the majority in the U.S. " Our
industry has to invite and acknowledge
varied experiences and perspectives
more than ever in order for our programming
to stay current, relevant and
compelling to our viewers. "
Maira Suro
SVP, Current and
Development
Programming
Universal Cable
Productions
Suro leads the creative
team that develops drama and comedy
series for Universal Cable Productions.
She's charged with creating compelling,
revenue-generating storylines
for shows that will air on networks
outside of NBCUniversal and acts as
the liaison between talent agencies,
attorneys and internal business affairs
execs during negotiations. Listening
is a skill that's helped her most in her
career. " That interest and curiosity is a
quality that appeals to creative talent...
It invites them to be storytellers. It also
helps me key in on where their passion
lies, and I can then be instrumental in
helping to mold and bring that passion
to the small screen. "
Keno Thomas
SVP, Affiliate Sales &
Marketing
Starz Entertainment
With an emphasis on
telco and satellite accounts,
Thomas has
proven to be one of Starz's top sales
executives. In the past year, he's successfully
guided the network through
expanded multiplatform agreements
with DirecTV and AT&T U-Verse and
brokered a new deal with Verizon.
Thomas says he has drawn much
inspiration from the book No-Nonsense
Management: A General Manager's
September 2012
Primer by Richard S. Sloma. Two of the
insights gleaned include the following:
" Nothing is as devastating to an opinion
as a number, " and, " No superior
can give you authority. Your extent of
authority is exactly what you extract
from your peers and subordinates. "
Anna Tran Reyna
SVP, Business and
Legal Affairs, Digital
Media, Fox Networks
Since her promotion
was announced in June
of last year, Reyna has
been charged with overseeing the digital
extensions of the business and legal
affairs' division, which includes the
net's Websites, Fox Digital Media, the
Hulu stake, FOXSports.com and other
Fox ventures. " Cable has the capacity
to feature a plurality of information,
opinions and interests, " she says, and
that inluences the bottom line. " The
more the cable industry can speak to
diverse audiences, the larger and more
engaged its viewership will be. "
Jennifer Turner
VP, Licensing &
Strategic Partnerships,
Bravo Media
NBCUniversal
Leading the evaluation
and strategy behind
new revenue-generating partnerships
for Bravo Media falls under Turner's
purview. Her work has included the
extensions of the " Top Chef " brand
and the net's first online subscription
initiative, Top Chef University, a
retail partnership with Bed, Bath &
Beyond.com and a collaboration with
ConAgra that lifted sales. She also
plays an active role in NBCUniversal's
diversity council. Her secret?
Being intellectually curious and fearless.
" They have allowed me to seek
out opportunities that stretched me
beyond my immediate skill set and
comfort zone and in so doing allowed
me to grow, " she says.
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Cablefax The Magazine - September 2012

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