Cablefax The Magazine - September 2012 - 33

The Influentials
Kavita Vazirani
VP, Media Strategy
Comcast Cable
Vazirani manages strategies
for media planning,
buying and partnerships,
and she also oversees
media and trafic ops for National Marketing
Interconnect, giving Comcast a single
entry point for its cross-channel advertising
assets. She advises college grads
looking for their big break to be passionate.
" Learn as much as you can about
how different parts of the cable business
operate, " she says. " Reach out to key
leaders in the industry and ask for a
chance to demonstrate your skills. When
you get in, be willing to work hard and
learn as much as you can. "
Puja Vohra
VP, Ad Sales Marketing,
Oxygen Media
NBCUniversal
With responsibility for all
sponsorship efforts and
valued ad sales clients
for Oxygen, Vohra is the net's " go-to " for
the marketing initiatives that surround
each multiplatform deal. Her inluence
can be seen in deals touting such sponsors
as Microsoft's Bing search engine
and Listerine, to name a few. On good
advice from a mentor, she says: " Jason
Klarman was my SVP of marketing while
I was at Bravo, and his mantra was 'Go
big or go home.' It's something I think
about all the time in terms of making sure
the work has a big impact. "
Faye Walker
VP, Marketing
FEARnet
Walker cultivates FEARnet's
brand and deploys
its message across
multiple platforms. She's
currently building additional exposure
for the net's linear channel through
integrated promotions and developing
soon-to-be-announced partnerships with
major ilm studios. The skill that's been
CableFAX: The Magazine
the most useful to Walker is the ability to
listen. But it's also the skill upon which
she'd most like to improve, particularly
when it comes to social marketing. " By
being a 'good' online listener, I'm then
able to provide a meaningful dialogue
with our fans and make an impact on
how they spend their time engaging with
our brand, " she says.
Andrew Wang
VP, Scripted
Development &
Production, Bravo
NBCUniversal
Wang came to Bravo in
March with the task of
expanding the net's scripted programming
slate. He leads the development
and production of scripted pilots and
series and is the go-between for the net
and the scripted community. Two new
projects have come to fruition since his
arrival, including " 22 Birthdays " and
" Blowing Sunshine, " with the irst ever
scripted to air in 2013. Meanwhile, he
has cultivated several minority writers
and actors. On diversity in cable: " There
are only so many stories to be told, but
endless ways to tell them-and diverse
backgrounds really help foster those
different storytellers. "
Jacqui Welch
SVP, Human Resources
Turner Broadcasting
System
Welch serves as the executive
human resources
partner to Turner's international
business units, overseeing all
human resources functions and ensuring
strategic alignment of Turner's global HR
efforts. She has led Turner's corporatelevel
global talent management, diversity
and development functions, succession
planning, performance-management,
diversity initiatives, learning and development
and organizational-development
strategies and programs. Welch believes
" diversity is important to cable's bottom
line because diverse communities will
September 2012
support media that relects them. If we
create it, they will watch. "
Dawn Williamson
VP, Turner
Latin America Ad Sales
Turner Broadcasting
System
As the leader of CNN
Advantage, the in-house
team devoted to multicultural sales,
Williamson oversees aligning the needs
of advertising partners to connect with
diverse communities, with opportunities
to reach those audiences through CNN
content. She has also overseen CNN
en Español's marked ad growth over
the last few years and just took on her
new role as VP, Turner Latin America Ad
Sales. But Williamson's never satisied
and says she's got an eye toward adding
even more skills to her bag of tricks. " I'm
interested in everything from learning different
business cultures to acquiring new
language skills, " she says.
Ninoska Zucconi
VP, Marketing Services,
Distribution Sales &
Marketing
Univision
Communications
Zucconi provides
marketing services for distributors and
develops Spanish-language marketing
programs to support providers and
Univision's brand vision. Her efforts
include executing experiential consumer
events in N.Y. and L.A. and leading B2B
marketing campaigns to boost awareness
of the company's new nets. A leader
in the minority community, she was
recently named a NAMIC Luminary and
participated in Univision's irst Leadership
Development Program. She says cable
diversity depends largely on " casting a
wider net, " in respect to both diversity
of culture and viewpoints. " This broad
view will allow businesses to adapt and
respond to the rapidly changing marketplace
that deines the future of our
industry, " she says.
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