Cablefax The Magazine - September 2012 - 41

DIVERSE EXCELLENCE...
SECOND PLACE
MCTV Q1 PRINT - ROGERS COMMUNICATIONS
TELEVISION
#1
FAN TV SPOT - TIME WARNER
CABLE
With this innovative spot, Time Warner
Cable sought to drive acquisition of El
Paquetazo Double Play (TV and Internet
services) and win back customers primarily
from DBS and telco competitors to
drive TV and Internet connections.
SECOND PLACE
KOREAN LAUNCH TV SPOT - TIME
WARNER CABLE WEST
THIRD PLACE
FILIPINO " HOLIDAY " TV SPOT - TIME
WARNER CABLE WEST
NETWORKS/
INDUSTRY SUPPLIERS
CASE STUDIES /
CAMPAIGNS
HISPANIC VOTE 2012 - UNIVISION
COMMUNICATIONS INC.
With politicians often treating Latinos as
if they only care about immigration, Univision
took action with this campaign to
highlight non-immigration issues that matter
most to this important demographic,
CableFAX: The Magazine
including healthcare, education and jobs.
SECOND PLACE
UNIVISION TLNOVELAS
CONSUMER LAUNCH - UNIVISION
COMMUNICATIONS INC.
THIRD PLACE TIE
- RETAIL UPGRADE INCENTIVE -
NUVOTV
- TIME WARNER CABLE AND ESPN
DEPORTES SUPERCOPA - ESPN
- STAR INDIA GOLD COMCAST GWP
CAMPAIGN - INTERNATIONAL MEDIA
DISTRIBUTION
- CHASE " Y VUELVO A TI " -
TELEMUNDO MEDIA
ALL OTHER MEDIA
UNIVISION DEPORTES SIZZLE REEL -
UNIVISION COMMUNICATIONS INC.
To help differentiate Univision Deportes
from other Hispanic sports networks, Univision
asked fans and on-air talent to put
in their own words the value they derive
from the net, at the same time showcasing
the exclusive content and properties
available on the network.
SECOND PLACE
UNIVISION TLNOVELAS SIZZLE REEL -
UNIVISION COMMUNICATIONS INC.
September 2012
DIGITAL
YOUSCOOP PROMO FOR MANNY
PACQUIAO - GMA NETWORK, INC.
GMA Network called upon Filipino boxer
Manny Pacquiao to engage Filipinos globally
by accepting messages from GMA
viewers before and after a recent ight
through the YouScoop platform.
SECOND PLACE
MEDIASET ITALIA & RAI ITALIA VALENTINE'S
- INTERNATIONAL MEDIA
DISTRIBUTION
DIRECT MAIL
UNIVISION TLNOVELAS CLIENT
MAILER - UNIVISION COMMUNICATIONS
INC.
To create awareness for tlnovelas and
convey viewer passion, Univision sent
distributors a beautiful branded pink box
with an insert announcing " Love is on the
Air, " accompanied by a limited edition
collectors' butterly in a jar that actually
lutters.
SECOND PLACE
TV JAPAN CHERRY BLOSSOM 2012 -
INTERNATIONAL MEDIA
DISTRIBUTION
cablefaxmag.com
41
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Cablefax The Magazine - September 2012

Table of Contents for the Digital Edition of Cablefax The Magazine - September 2012

Contents
Cablefax The Magazine - September 2012 - Cover1
Cablefax The Magazine - September 2012 - Cover2
Cablefax The Magazine - September 2012 - Contents
Cablefax The Magazine - September 2012 - 4
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Cablefax The Magazine - September 2012 - Cover3
Cablefax The Magazine - September 2012 - Cover4
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