Cablefax The Magazine - September 2014 - 18

THE LEADERS
53. Enrique (Henry) Martinez
President/Managing Director,
Discovery Networks Latin
America/U.S. Hispanic & Canada
Martinez has reason to celebrate. This
year marks his 20th anniversary at
Discovery, and it also happens to be
the 20th anniversary of Discovery in
Latin America. The DLA/USH portfolio is thriving. Discovery has
been the No. 1 factual network 12 years running, Discovery
Kids is a top preschool network and Discovery Home & Health
is the No. 1 lifestyle network, pan-regionally. Diversity is important
to Discovery's continued success, he says. " We need to
fully embrace diversity, it will make us more dynamic. Bottom
line, the television industry needs to demonstrate more action
and do less talking when it comes to diverse representation on
screen and at the senior management and board levels. "
54. Mark Garner
SVP, Distribution, Business
Development, Analytics &
Marketing, A+E Networks
A+E Nets is in very capable hands
as the company navigates emerging
and maturing platforms including TV
Everywhere, OTT and VOD. Garner
continually assesses new opportunities in distribution, marketing,
product development and analytics. In his role as CTAM
Board member and co-chair of the TV Everywhere Steering
Committee, he's also a driving force behind CTAM's TV Everywhere
initiative to increase the awareness and usage of TVE
applications. In fact, asked to name one key emerging cable
trend, Garner cites over-the-top video. " Technology affords
content many paths to the consumer, " he says.
55. Rubén Mendiola Fernandez
President, mun2
Recently named president of mun2,
Fernandez runs the network's strategy,
programming and operations while
expanding distribution, ratings and
future growth. Fernandez is primed for
success, if his previous performance as
SVP/GM of multicultural services for Comcast Cable is any indication.
In less than 12 months, he grew the company's Hispanic
programming penetration by 50% and dramatically increased
Hispanic subscribers. The Hispanic On Demand event Xfinity
Freeview Latino, which made more than 2,500 Latino entertainment
programs available on demand, was his brainchild. Expect to
see more from this exec in the area of TV Everywhere. " We have
made significant investments and improvements in our streaming,
authentication, video-on-demand and TV everywhere capabilities
to ensure our subscribers can enjoy content whenever they want it
and on whatever device they choose, " he says.
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56. David Porter
Executive Director,
The Walter Kaitz Foundation
Porter oversees the day-to-day
management of the Walter Kaitz
Foundation, which includes funding
cable industry diversity efforts and
developing an industry-wide supplier
diversity initiative. Porter has also served as the Director
of Graduate Programs of the Howard University School
of Business and as an assistant professor at the UCLA
Anderson School and faculty director, as well as co-creator
of the UCLA African American Leadership Institute.
57. Superna Kalle
SVP, U.S. Networks, Sony Pictures
Entertainment;
GM, Sony Movie Channel, Cine
Sony Television and getTV
It's been a big year for Kalle as
Sony's U.S. digital broadcast television
network getTV blazed onto the
scene in February. The network showcases classic films
from the 1930s through the 1960s, and has reached 70%
distribution after launching in 44% of homes. Just this summer,
Kalle's team signed Sinclair Broadcasting Group, which
added 33 markets to the network's growing affiliate roster.
On diversity, " making sure that we in the cable business are
constantly challenging our own assumptions is key, " she
says. " This also means we need to be vigilant about bringing
the issue of diversity to the forefront with regularity. "
58. Matt Hong
EVP & GM, Turner Sports
It's clear why Hong recently ascended
to his new post at Turner
Sports. Under his direction, the
company acquired Bleacher Report
in 2012, which logged a 64% yearover-year
increase in traffic this
past April, according to Comscore. Meanwhile, NCAA March
Madness Live was a whopping success in 2014, garnering
69.7 million live video streams across all platforms-that's
up 42% over last year's tournament. The authenticated
model allowed viewers to watch all 67 games on multiple
platforms, making it a true trailblazer for TV Everywhere
within the industry. Perhaps the most innovative was the
tournament's new " teamcasts " presentations of the Final
Four National Semifinals, which allowed fans to watch
team-specific productions on TNT and truTV. Hong also
manages several other products, like PGA Championship
Live, Postseason.TV for MLB Postseason coverage on TBS
and TNT Overtime on NBA.com, which have proven to be
clear successes in the digital arena.
September 2014
Cablefax: The Magazine
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Cablefax The Magazine - September 2014

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