Cablefax The Magazine - September 2014 - 19

THE LEADERS
59. Elizabeth Asencio
SVP, Client Relations & Marketing
Operations, Content Distribution,
NBCUniversal
Asencio and her team earned
a gold medal of their own by
driving value to NBCU's airing of
the Winter Olympics, and other
network brand opportunities. Viewers in three of every
four U.S. TV households (76.1%) tuned in to some portion
of the Games. Her expertise and deep understanding of
the U.S. Hispanic market, combined with her multicultural
industry relationships, will play an essential role in
bringing MVPD's on board with the rebrand of mun2 as
the network evolves into the destination for the younger
and more tech-savvy Hispanics. " When building a team,
I like to draw together people who have individual
perspectives and experiences because it allows for more
creativity, " she says. " I encourage an open and honest
dialog where people can speak, which makes for a more
successful environment. "
60. Ruth Gaviria
EVP, Corporate Marketing,
Univision Communications
Gaviria's biggest accomplishment
this year was ushering a new digital
marketing team at Univision to the
frontier of modern marketing. That's
why she needs a strong team. " I
look for " ganas " (hungry to compete), resilience, problem
solving and unbreakable spirit, " she says. " When you join a
company like UCI, we are on a mission not only to entertain
but to inform, empower and advocate for Hispanic America.
If you don't believe, with every cell of your being, that our
mission will make America better, then perhaps this is not a
place for you. "
61. Michael Smith
SVP & GM, Cooking Channel
Cooking Channel hasn't stopped
growing since Smith helped launch
it in 2010. But a new distribution
deal reached this May added
another 3 million households to the
network's footprint. That coupled
with hot new shows like " Restaurant Redemption " have
Cooking Channel poised for another best year ever in
2014. Good food comes from diverse cultures. Smith says
television benefits from diversity too. " Television is all
about relatable storytelling and stories are most relatable
when people see people who share their backgrounds and
lifestyles on screen. As the audience becomes more diverse,
content most follow, or become irrelevant. "
Cablefax: The Magazine
September 2014
62. Ivan Bargueiras
SVP, Ad Sales, Discovery
Networks Latin America/U.S.
Hispanic; GM, Discovery U.S.
Hispanic Networks
During the past year, Bargueiras developed
innovative advertising solutions,
including projects like " Planeta
de Ideas " with Ciel/Coca Cola, " En Esencia " with Carolina Herrera/Puig,
and the World Cup-focused " Futbol 360 " -all while
continuing to draw in new clients eager to reach Discovery's
massive worldwide audience. He cites his father as his most
influential mentor. " He was bold enough to leave his homeland
without money or knowing the language to offer his family a
better future so we had a chance to make whatever we wanted
of ourselves. He then became very successful, proving that
hard work and resilience goes a long way. "
63.
Janet Han Vissering
SVP, Development & Production,
Nat Geo Wild
Wild? Yes. Crazy? No. Han Vissering
oversees more than 150 hours of
programming, commissioned each
year for broadcast in 166 countries,
330 million homes and 34 languages
worldwide. Yet somehow she manages to juggle it all gloriously,
manages Wild's development team and works leading
indie producers, distributors, creative agencies and strategic
broadcast partners to create the network's signature series,
specials and events. This year, Wild had its highest-ever rated
quarter in Q1, and in the summer returned several hits-
including " The Incredible Dr. Pol " and " Monster Fish " while
debuting new shows such as " Pond Stars, " " Animals Gone
Wild " and miniseries " Urban Jungle, " with big cat tracker
Boone Smith. Han Vissering also oversaw a handful of new
specials, all designed to keep viewers coming back for more.
Jessica Rodriguez
Chief Marketing Officer, Univision
Prior to her recent promotion to
CMO, Rodriguez headed up the
Univision Agency, overseeing a $500
million-plus media inventory spanning
Univision's cable, broadcast,
digital and radio properties. In her
64.
new role she will oversee all of Univision's marketing efforts
and the agency. She calls Univision CEO Randy Falco her
strongest mentor, not only because of his professional accomplishments,
but because he's a champion of the Women's
Leadership Council. " I've seen how he has really pushed for
us to create an avenue for growth and development, " says
Rodriguez, who notes diversity today " is about ethnicity,
gender, age and experiences. "
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