Cablefax The Magazine - September 2015 - 19

THE LEADERS
47. Enrique R. Martinez
President/GM, Discovery
Networks Latin America/US
Hispanic, Discovery
A part of Discovery Latin American
since its launch in 1994, Martinez
has helped grow DLA/USH into
a juggernaut that distributes 13
networks that reach more than 354 million cumulative
subscribers in 48 countries and territories. He launched Discovery
Turbo as a basic network on more than 100 affi liates
across the region, which represents growth of 55% over
last year. Martinez also has overseen more than 200 hours
of original productions, many which achieved record ratings
and numerous awards. Fluent in three languages (English,
Spanish and Portuguese), he is a strong supporter of the
employee inclusive program Discovery Your Impact Day.
48. Brenda Freeman
Chief Marketing Officer, Nat Geo
Channel & Nat Geo Wild
Freeman is both right- and leftbrained,
having started as an engineer
and later transitioning to the
creative space. That unique balance
gives her a keen appreciation of the
art and science of effective marketing. Despite her strong
analytical background, she is sticking to this business advice:
Trust your gut. " If you always wait for the data crunched evidence,
you will be a follower that makes decisions based on
past results. Leaders innovate in the white space, " she says.
49. Mark Garner
SVP, Distribution, Business
Development, Analytics and
Marketing, A+E Networks
A leading TV Everywhere expert,
this year Garner took on the added
responsibilities of digital content
distribution and strategy within A+E
Nets' digital media group. He's the man who ensures that
the company is on the forefront of new opportunities and
experiences for TVE, OTT and VOD in the realms of distribution,
marketing, product development and analytics. No small
task, mind you. He's particularly proud of his recent foray into
digital media, as it's afforded him " the opportunity to get a
broader view of where growth and innovation in our industry
are taking hold. "
50. Rubén Mendiola
President, NBC Universo
The New England Patriots team
wasn't the only winner on Super
Bowl Sunday this year. That February
1 game also marked the day
that NBC Universo launched under
Mendiola's leadership. The modern
sports and entertainment cable channel for Latinos delivers
some of the best sports franchises in the world including
FIFA World Cup, NASCAR Mexico Series and the 2016 Rio
Olympics. Mendiola continues to oversee his team's efforts
to acquire, develop and launch edgy entertainment programming
that will resonate with a broad Latino audience.
51. Kay Madati
EVP and Chief Digital Officer,
BET Networks
Madati leads cutting-edge partnerships
and initiatives at BET Digital,
the interactive arm of BET Networks,
one of the most infl uential platforms
for black consumers across the
globe. " As consumer behavior shifts to a multi-screen approach,
BET Digital is reinventing the way it creates content
at the speed of culture, " Madati says. #BETAWARDS was a
worldwide trending topic on Twitter during this year's awards,
and trended in the United States for more than 8 hours.
52. Maria Martinez
Chief Human Resources Officer,
HSNi
Upped to Chief Human Resources
Offi cer in June of 2014, Martinez
has since hired key executives
and launched a new career site for
HSNi that streamlined the hiring
and recruiting of new talent-to name just two of her many
accomplishments. In the coming year, Martinez will focus
on succession planning, talent development and revamping
the company's performance management system. Outside
of work, she is active with the community organizations
Girls Inc. of Pinellas and Metropolitan Ministries, which offer
after-school programs for girls and care for the homeless.
" Girls who are deciding who they want to be when they grow
up need mentors and teachers who can open doors they
otherwise wouldn't know are available, " she says.
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September 2015
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Cablefax The Magazine - September 2015

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