Cablefax The Magazine - September 2015 - 45

INVIERNO/WINTER 2015
®
DIVERSE EXCELLENCE
Disfruta aún más este año
con Time Warner Cable.
Gracias por ser nuestro cliente fiel.
Enjoy better this year with Time Warner Cable.
Thank you for being our loyal customer.
MEJOR QUE NUNCA
LOPEZ
JENNIFER
BETTER THAN EVER
TV + INTERNET + TELÉFONO
El Triple Play de Time Warner Cable
¡Te va a encantar!
5 canales de EPIX®, 100 Mbps de Internet
y llamadas ilimitadas a México GRATIS.
Time Warner Cable Triple Play-
You're Going to Love it!
5 EPIX®channels, 100 Mbps Internet and
FREE unlimited calling to Mexico.
Cortesía de Time Warner Cable
DR. PEPPER & ATREVETE
A-NBCUNIVERSAL HISPANIC GROUP
Telemundo targeted millennials who
ever-seek challenges, changing
traditional " Truth or Dare " to " Atrevete
a... " (or, " Dare to... " ) as a dare to try
Dr. Pepper.
SECOND PLACE
WORLD CUP TVE-UNIVISION
DEPORTES
BUD LIGHT & BUSCANDO MI
RITMO-NBCUNIVERSAL HISPANIC
GROUP
THIRD PLACE
MARKETING CAMPAIGN-NBC
UNIVERSO
EL SEÑOR DE LOS CIELOS
3-NBCUNIVERSAL TELEMUNDO
ALL OTHER MEDIA
IMD SIZZLE REEL-INTERNATIONAL
MEDIA DISTRIBUTION
To provide an overview of IMD's capabilities
to Asian, European, and Middle
Eastern communities, this Sizzle Reel
can accommodate multiple edits and
offers effi cient information.
SECOND PLACE
ALEX ESCLAMADO MEMORIAL
AWARD-GMA NETWORK INC
THIRD PLACE
HOME AWAY FROM HOME BATTAD
EPISODE-GMA NETWORK INC
DIGITAL
ALMOST CHRISTMAS CASH OUT
WATCH AND WIN-BET NETWORKS
In a Twitter only cross-platform camCablefax:
The Magazine
DIVERSITY AWARENESS
" EAST OF MAIN STREET " -HBO
To engage Asian American Pacifi c
Islander communities, HBO developed
and marketed the documentary series
" East of Main Street, " which focused on
Pacifi c Islanders.
SECOND PLACE
I IDENTIFY, INDEPENDENT LENS-ITVS
paign, BET created promos, secondary
events with keywords for contest entry,
and branded gift card giveaways for 6
hours of movie programming.
SECOND PLACE
TV JAPAN + - NHK COSMO MEDIA
AMERICA INC/TV JAPAN
THIRD PLACE
VOD HIGHLIGHT EMAIL
MARKETING-INTERNATIONAL
MEDIA DISTRIBUTION
DIRECT MAIL
TV JAPAN AUDIO GREETING
CARDS-INTERNATIONAL MEDIA
DISTRIBUTION
Leveraging the signifi cance of the
Cherry Blossom Festival to the Japanese
Community, this direct mailing featured
bird sounds and an offer spoken in
Japanese upon opening the card.
SECOND PLACE
EROS NOW ON DEMAND & FILIPINO
ON DEMAND-INTERNATIONAL
MEDIA DISTRIBUTION
UNIVISION DEPORTES NETWORK
CLIENT MAILER-UNIVISION
DEPORTES
THIRD PLACE
HARLEM RED CARPET PARTY AT
CECIL'S-HBO
EXPERIENTIAL MARKETING
HARLEM RED CARPET PARTY AT
CECIL'S-HBO
Using PR, experiential activations and
social-amplifi cation, HBO built excitement
and awareness for the fi nal
season of " Boardwalk Empire " among
African American and English-speaking
Latino audiences.
SECOND PLACE
DRUMLINE: A NEW BEAT
EXPERIENTIAL MKTG-VH1
THIRD PLACE
EL SEÑOR DE LOS CIELOS 3- LA
EXPERIENCIA-TELEMUNDO
NETWORK
GRASSROOTS
DRUMLINE: A NEW BEAT -
#PASSTHEBATON-VH1
To garner excitement for VH1's original
movie, ads for the premiere focused on
historically black colleges and universities,
and included digital billboards in
NYC and bus shelter ads. A fundraiser
for the United Negro College Fund used
fan submissions as a halftime show
during the premiere.
SECOND PLACE
BESSIE 81 THEATER TOUR-HBO
THIRD PLACE
" EAST OF MAIN STREET " -HBO
September 2015
cablefaxmag.com
45
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Cablefax The Magazine - September 2015

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