Cablefax The Magazine - September 2017 - 31

Maria Laino DeLuca
SVP, Consumer
Marketing
Bravo Media
Organizing a fl ash
mob at SXSW? It's
all in a day's work
for DeLuca, who executes
robust campaigns for Bravo's
unscripted fodder and has been a
key driver of the network's venture
into scripted with " Girlfriends' Guide
to Divorce, " " Odd Mom Out " and
" Imposters. " She oversees all marketing
partnerships for the network,
which has entailed collaborations with
brands including Buzzfeed, Shazam,
Snapchat, Blue Apron and New
York Magazine. Recently, her team
executed a multi-platform marketing
campaign for " Watch What Happens
Live with Andy Cohen. " The most
dramatic change in cable today vs.
three years ago? " Seeing my culture
represented in media, " she says.
Lourdes Diaz
President,
Entertainment
Univision
Communications Inc.
Diaz is the driving
force behind Univision's
efforts to
diversify entertainment content with
a mix of original productions and
co-productions, strategic acquisitions
and the launch of new formats.
Under Diaz's stewardship, UCI earned
year-over-year audience growth across
its broadcast networks in primetime
among Total Viewers 2+ this past May.
In her view the most notable difference
between her business now compared
to a few years ago is the sheer amount
of content available, regardless of
sector: " Content creators, infl uencers,
production companies and the grumpy
cats of the world are literally competing
for users' attention. "
Marty Dominguez
VP, Marketing
C-SPAN
Dominguez is continually
evolving the
C-SPAN marketing
department's functions,
ranging from
community events, premiums and
press outreach to branding, advertising
and social media. This past year,
she was a major player guiding the
marketing campaign for the company's
2016 Presidential race, " Campaign
2016: Road to the White House, " which
included a marketing presence in key
primary and caucus states as well as
convention cities. She also added new
history series " Supreme Court Landmark
Cases " to her list of multiplatform
promotional efforts. With a focus on
serving the business or policy objectives
of C-SPAN's affi liate partners,
Dominguez not only leads the marketing
department but is a solid team
player-traveling at times with the
C-SPAN Bus, engaging with visitors,
and attending various events.
Cablefax: The Magazine
September 2017
Monica Diaz
THE INFLUENTIALS
David Don
VP, Diversity, Inclusion
& Wellness
ESPN
Diaz spearheads
ESPN's diversity,
inclusion and wellness
strategy and ensures
the organization maintains a contemporary,
healthy and fl exible work environment.
This, of course, is no easy task but
she continues to deliver strong results and
forward-looking solutions. She led the creation
of discussion forums where business
groups come together to determine key
behaviors they can prioritize to become
more inclusive, in the way they act, work
and think. In addition, her team is working
on an initiative focused on engaging ESPN
millennials in identifying the best ways to
serve the younger demographic of sports
fans. Of cable's current climate she says,
" Organizations that embrace change and
excel in seeking different perspectives will
raise to the top to lead the way on what is
next to come. "
VP, Regulatory Policy
Comcast Corporation
Don spent considerable
time this year
educating regulators
on the importance of
broadband connectivity
and WiFi. He also focused on
infrastructure deployment, ensuring
Comcast has the spectrum it needs to
provide broadband access to customers.
Don is committed to achieving
pro-consumer and pro-investment
open Internet policies and regulation.
His expansive definition of diversity
goes beyond hiring practices and
programming. " It is also about using
all of the tools at our disposal to promote
a more inclusive and connected
society, " he says.
Leslie Farrell
VP, Current Production
Bravo Media
" Diversity in cable
today should be
defi ned not only by
the types of programming
we create and
the diversity of the talent that we see on
screen, but also in the themes, thought
processes, and intentions behind new
projects, " says Farrell. As the executive
in charge of production on many of
Bravo's highest-rated series, she has a
strong hand in shaping the network's
programming face. She recently oversaw
the expansion of Bravo's " Southern
Charm " franchise, and has been at work
on the most recent season of " The Real
Housewives of New Jersey. "
Johanna Fuentes
EVP, Corporate
Communications
Showtime Networks
Fuentes, promoted
to Showtime's top
PR role this year, is
responsible for planning
and executing publicity campaigns
for a wide range of endeavors at the
network. These include marketing,
digital media, content acquisitions
cablefaxmag.com
31
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Cablefax The Magazine - September 2017

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