Cablefax The Magazine - September 2017 - 33

THE INFLUENTIALS
Eduardo Hauser
Managing Director,
Latin America & the
Caribbean
Scripps Networks
Interactive
Hauser is behind the
company's network
portfolio expansion throughout Latin
America and the Caribbean. For instance,
in 2016 Food Network more than doubled
its distribution in Latin America through
launches on NET, Cablevision, Telefonica
and Millicom. Hauser's team also produced
and commissioned three new Food
Network shows in Spanish and renewed
three shows in Portuguese. Moving forward,
he'll continue to broaden the reach of the
company's nets within the region and
push for increased distribution for new and
existing channels on both linear and digital
platforms. Hauser defi nes diversity as the
following: " Opening up your organization
to allow for more voices to infl uence your
product, your strategy, your message and
almost every other aspect of your work. "
Zenita Henderson
Director, Marketing
Operations & Business
Development
SCTE-ISBE
Henderson has played
a singular role in
expanding relationships
that help technology partners take
greater advantage of SCTE-ISBE involvement.
She has driven partner opportunities
that resulted in increased visibility
for key SCTE-ISBE programs, including
the CORTEX Expert Development System,
Energy 2020, Corporate Alliance Partnerships
and new access technologies
such as DOCSIS 3.1, wireless and FTTX.
Henderson also created and executed a
marketing campaign for the SCTE-ISBE
Cable-Tec Expo that resulted in 21%
increase in attendance, which exceeded
the 10,000 mark. " Technology is advancing
quickly and we, as the applied science,
learning and development arm of
the industry, are constantly updating and/
or adding new training and/or certifi cations
for new technology and services on
a regular basis to keep up, " she says.
Cablefax: The Magazine
Jessica Herrera-Flanigan
EVP, Government
Relations & Public
Policy
Univision
Communications Inc.
Herrera-Flanigan leads
UCI's federal and
state government relations' efforts to
build strategies that address key public
policy issues impacting the company
and the US Hispanic community. Recent
actions include a partnership between
California State University, Fullerton and
the university's College of Communications'
Latino Communications Initiative,
empowering young Latinas through the
national Televisa Foundation's TECHNOLOchicas
program, establishing the
Univision MAGIC Scholarship Fund and,
most recently, announcing the opening
of the new Univision Technology Center
(UTEC) in San Jose, Calif. Her thoughts
on diversity? " In order to remain relevant,
the industry should be opening its
platforms and working with multicultural
content providers to tell stories in organic,
relevant and authentic voices. "
Kimberly Hulsey
VP, Legal &
Government Affairs
Scripps Networks
Interactive
Veteran cable
executive Hulsey is
not only a dynamo
in the Scripps legal and government
affairs department when it comes to
deal-making, but also within industry
associations including NCTA and the
US Chamber of Commerce. While she
is known as an exec who comfortably
brokers new connections-a skill that
provides the company with benefi cial
relationships on both sides of the Hill,
at the FCC and with many government
agencies-she has noticed a change
in the government affairs sector of the
cable business, notably " the sense
of acrimony that accompanies the
conversations among our lawmakers
and the partisan divide that seems to
result. Interest in reaching across the
September 2017
aisle is almost non-existent, and the
spirit of compromise and negotiation
feels similarly absent. "
Melissa Ingram
VP & Channel Manager
Aspire
Aspire has undergone
a brand shift during
the past year to
become a network
that celebrates the
experiences of black culture and urban
lifestyle-and Ingram has been leading
the evolution. She's focused on ramping
up programming under various
verticals, including a new season of
" ABFF Independent, " concert series
" No Cover " and cooking shows " Butter
+ Brown " and " Hustle & Flour " ; and on
growing the network's web presence
via digital series such as " The Graduates. "
Aspire celebrated its fi ve-year
anniversary this summer, and Ingram's
goals for the new year include wooing
more infl uential producers and celebrity
talent to the network.
Marge Jackson
VP, Call Center Sales
Comcast Cable
As the dynamic force
behind the Comcast's
call center sales
operations, Jackson
created a 300-person
digital web sales team that has
seen close rates increase from 30%
to 60%. Her customer-centric sales
approach is proving to be a key part of
increasing market share and subscriber
growth. " With today's technology,
customers have an incredible amount
of information at their disposal, "
Jackson says. " When they call us,
they often know what services and
packages they want. When we pick up
the phone, or chat conversation, we
need to meet our customers where
they are, anticipate their need and
serve them in the way that's personalized,
easy and exciting. "
cablefaxmag.com
33
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Cablefax The Magazine - September 2017

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