POWER May 2012 - 97

NUCLEAR POWER
sandwich-loving salary-man who was the ever
flappable hero of the Dagwood and Blondie
strip. The strip has been a fixture on newspaper
comic pages for more than 70 years and was the
prototype for generations of television sitcoms
from the Honeymooners to Ozzie and Harriet
and Ricky and Lucy to Mad Men.
In September 1948, Popular Science magazine
carried an episode titled " Learn How
Dagwood Splits the Atom, " a piece of pure
propaganda, but with considerable educational
content. The following year, King Features,
the syndicate that distributed the strip to
newspapers around the country, published the
Dagwood atomic energy strip as a free-standing
comic book. The Dagwood comic book
featured a foreword by well-known journalist
Bob Considine and a formal endorsement
from Gen. Leslie Groves. Although it is not
clearly stated in the document nor is there any
evidence to support the conclusion, it is hard
to believe that the book did not have Atomic
Energy Commission funding.
In 1951, the A.C. Gilbert Company of Fair
Haven, Connecticut, maker of toys for budding
scientists and engineers came out with the " U238
Atomic Energy Lab, " a briefcase-sized case
full of radiation goodies for inquisitive kids.
The fifty-dollar kit (very expensive for the day)
included four different types of uranium ore, a
Geiger counter for measuring radiation, a spinthariscope
for seeing atoms split naturally, and
a miniature cloud chamber for tracking different
sub-atomic particles. The lucky child also
received a government-issued pamphlet titled
" Prospecting for Uranium " aimed at aiding
would-be prospectors (with the possibility of
a ten thousand dollar reward from the government
for a good discovery of uranium ore), and
a copy of the Dagwood comic book.
While the bombs were bad, the atom was
good. That was the message the government
was pitching in the aftermath of the war. The
popular president, Dwight Eisenhower, touted
what he dubbed Atoms for Peace in 1954
(partly to overcome widespread feelings that
the atomic scientists and bureaucrats were not
delivering on their hyperbolic claims), and the
Post Office issued a three-cent Atoms for Peace
first-class stamp in 1955. Some 133 million
stamps came off government printing presses.
Even Disney, the juggernaut of popular culture,
got into the act of promoting the beneficial
atom. Working with publisher Simon and
Schuster in 1956, Disney produced the largeformat
book Our Friend the Atom, written by
expatriate German physicist Heinz Haber. Disney
artists illustrated the work. In the foreword,
Walt Disney himself (or a ghostwriter) wrote,
" Atomic science began as a positive, creating
thought. It has created modern science with its
many benefits for mankind. In this sense our
book tries to make it clear to you that we can
May 2012 | POWER
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indeed look upon the atom as our friend. "
In 1954, New York publishing house Grosset
& Dunlap relaunched a series of books aimed
at ten- to fourteen-year-old boys intrigued with
technology. The books were the second generation
of Tom Swift kids' science novels, named
the Tom Swift Jr. line. Both the original Tom
Swift books, which began in 1910 and saw
distribution until 1941, and the post-war iteration
of the 1950s through 1971, were aimed at
similar generations of young readers, primarily
boys, hooked on technology.
The putative author of the second run of
BREEN BOP - Power Mag Ad 4-10:Layout 1 4/11/12 8:38 AM Page 1
books was Victor Appleton II: a concocted
moniker for a group of writers working on a
rigid formula that carried the series through
a dozen books. Their inspiration was the
phenomenal advancement of nuclear and
military science that characterized the end of
the war, as the public became drunk with the
prospects of science and technology in the
aftermath of the Manhattan Project.
When Tom Swift Jr. stepped onto the fictional
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POWER May 2012

Table of Contents for the Digital Edition of POWER May 2012

Contents
POWER May 2012 - Cover1
POWER May 2012 - Cover2
POWER May 2012 - Contents
POWER May 2012 - 2
POWER May 2012 - 3
POWER May 2012 - 4
POWER May 2012 - 5
POWER May 2012 - 6
POWER May 2012 - 7
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POWER May 2012 - Cover3
POWER May 2012 - Cover4
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