Avionics News August 2014 - 49
The second beat brings the rising action, or the
complications that keep you from achieving your new
world and the risks you face with failure. You might lose
a prized customer, you struggle to compete against your
backstabbing former employer, or you recognize your
own mortality and unfitness.
Complications come to a head in the climax, or the
point where circumstances turn to your favor because
you summoned inner strength. For example, through
diligence and determination, your team discovers a
new and unique problem in the customer's airplane,
an important customer grows to trust you over your
competitor, or you run your first jog without having to
stop and gasp for breath.
Your story concludes with the final two beats. The
falling action shows you save the deal, winning a "new
business of the year" award or finishing your first 5k
Internal Mix-and-Match Electronic Components
run. In the last beat, the resolution, share what makes
this story special and how you're better for the struggle.
You gained a customer for life. You showed how your
innovative way of business works. You can play with
your grandkids again. And since we're talking business,
this is where you sell.
Beyond this, style points come from technique.
Tension is your friend; let it build for a beat before
saving the day. Good characters bring the story to life,
too; listeners will remember your top-notch technician,
your nemesis or your personal trainer because they're
memorable.
You need customers and employees who remember
what you do, why you do it, and want to act on the
emotions the connection creates. An opportunity arises
when listeners allow you to tell them your story, and it's
a good reason for you to love telling it, too. q
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Solved_7x4.875.indd 1
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4/28/14 8:24 AM
august
2014
49
http://www.vivisun.com
Avionics News August 2014
Table of Contents for the Digital Edition of Avionics News August 2014
Point of Communication
AEA Now
The View From Washington
International News and Regulatory Updates
Beltway Briefing
Advancing Cordless Cockpits
Member Profile
Building from the Baseline
A Conversation With...
Member Profile
Choosing a shcool
Digital Data
Business Basics
Industry Professionalism
Safety product prospects
Garmin introduces Connext Cockpit Connectivity
AEA announces scholarship winners for 2014-15
AEA Educational Foundation scholarship list for the 2015-16
What's New
Marketplace Classifieds
Avionics News August 2014 - Intro
Avionics News August 2014 - Cover1
Avionics News August 2014 - Cover2
Avionics News August 2014 - 1
Avionics News August 2014 - 2
Avionics News August 2014 - 3
Avionics News August 2014 - Point of Communication
Avionics News August 2014 - 5
Avionics News August 2014 - AEA Now
Avionics News August 2014 - 7
Avionics News August 2014 - 8
Avionics News August 2014 - 9
Avionics News August 2014 - 10
Avionics News August 2014 - 11
Avionics News August 2014 - 12
Avionics News August 2014 - 13
Avionics News August 2014 - The View From Washington
Avionics News August 2014 - 15
Avionics News August 2014 - International News and Regulatory Updates
Avionics News August 2014 - 17
Avionics News August 2014 - 18
Avionics News August 2014 - Beltway Briefing
Avionics News August 2014 - Advancing Cordless Cockpits
Avionics News August 2014 - 21
Avionics News August 2014 - 22
Avionics News August 2014 - 23
Avionics News August 2014 - Member Profile
Avionics News August 2014 - 25
Avionics News August 2014 - 26
Avionics News August 2014 - 27
Avionics News August 2014 - Building from the Baseline
Avionics News August 2014 - 29
Avionics News August 2014 - 30
Avionics News August 2014 - 31
Avionics News August 2014 - A Conversation With...
Avionics News August 2014 - 33
Avionics News August 2014 - Member Profile
Avionics News August 2014 - 35
Avionics News August 2014 - 36
Avionics News August 2014 - 37
Avionics News August 2014 - Choosing a shcool
Avionics News August 2014 - 39
Avionics News August 2014 - 40
Avionics News August 2014 - 41
Avionics News August 2014 - Digital Data
Avionics News August 2014 - 43
Avionics News August 2014 - 44
Avionics News August 2014 - 45
Avionics News August 2014 - Business Basics
Avionics News August 2014 - 47
Avionics News August 2014 - 48
Avionics News August 2014 - 49
Avionics News August 2014 - Industry Professionalism
Avionics News August 2014 - 51
Avionics News August 2014 - Safety product prospects
Avionics News August 2014 - 53
Avionics News August 2014 - 54
Avionics News August 2014 - 55
Avionics News August 2014 - Garmin introduces Connext Cockpit Connectivity
Avionics News August 2014 - 57
Avionics News August 2014 - AEA announces scholarship winners for 2014-15
Avionics News August 2014 - 59
Avionics News August 2014 - 60
Avionics News August 2014 - 61
Avionics News August 2014 - 62
Avionics News August 2014 - 63
Avionics News August 2014 - AEA Educational Foundation scholarship list for the 2015-16
Avionics News August 2014 - 65
Avionics News August 2014 - What's New
Avionics News August 2014 - 67
Avionics News August 2014 - 68
Avionics News August 2014 - 69
Avionics News August 2014 - Marketplace Classifieds
Avionics News August 2014 - 71
Avionics News August 2014 - 72
Avionics News August 2014 - Cover3
Avionics News August 2014 - Cover4
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