Avionics News January 2015 - 4

A refreshing look and
stronger connections
W

conveniently view the current issue of the magazine and
elcome to the first Avionics News issue
easily find previously published issues in the archives.
of 2015, which also begins the Aircraft
Furthermore, the growth in social media use and
Electronics Association's 52nd year of publishing a
popularity has exponentially expanded the number
monthly magazine that serves as the voice of the general
of Avionics News readers in the last decade. It's now
aviation electronics industry.
common practice for AEA members to link stories via their
For many individuals and businesses, New Year's Day
own Facebook, Twitter, LinkedIn, and YouTube pages,
is often a time for new beginnings, and Avionics News is
particularly when they are spotlighted in a feature
no different. For example, the cover of this
article. More and more, this publication is used
issue introduces a new logo for Avionics
as another strategic tool for AEA members to
News, the first time the mark has been
engage in a conversation with their customers and
changed since 1999.
prospective customers.
As the industry continues to implement
What hasn't changed in recent months and
NextGen strategies to make our skies safer
years for Avionics News is the fact that the
and more efficient, Avionics News offers
publication is read by the decision-makers in the
a fresh, modernized look with a critical,
Geoff Hill
industry, particularly the owners, managers and
forward-looking eye on the future. As the
technicians of Part 145 repair stations
national airspace system in
who sell, service and install avionics,
the U.S. is modernized from a
as well as maintenance facilities and
ground-based system to one that
fixed-base operations.
is satellite-based, so too, has the
As the editor of Avionics News, I
brand identity been refreshed for
believe that one of the publication's
this publication.
greatest benefits is to connect these individuals and
So why the change? Primarily, the publication's new
companies that serve our industry so well. In order for our
image directly reflects general aviation's continuous
industry to grow and prosper, we must all work together,
development of new and innovative avionics products and
which is to say that we must get to know each other better.
technologies. Like the industry, Avionics News also has
It's often said that our industry is like a big extended
recently benefited from new technologies and services.
family. That's why Avionics News has recently placed
For example, the magazine was first published online
a greater emphasis on spotlighting specific companies,
in a digital format beginning with the November 2011
products and people in stand-alone feature articles.
issue, delivering nearly 1 million page views annually
In addition to the regulatory, legal and professional
and allowing it to reach a much wider audience than ever
development topics covered, along with the various
before. Additionally, since October 2012, the magazine
technical articles that increase industry knowledge for
has been available via the Avionics News mobile app
designed for iPad, iPhone or iOS devices. With their own
Continued on page 69
personal electronic devices, industry professionals can now

4

avionics news

*

january 2015
january 2015
Avionics News January 2015

Table of Contents for the Digital Edition of Avionics News January 2015
