industry BendixKing partners for expansion The company's branding of products from Avidyne, J.P. Instruments and TruTrak expands markets for each company S T O R Y O B Y J O S E P H ne of the new-product announcements rolled out to attendees at this spring's 62nd annual AEA International Convention & Trade Show in Palm Springs, California, came from one of the best-known names in avionics: BendixKing. The company is now under the Honeywell umbrella but has roots going back to Vincent Hugo Bendix's idea for an automobile starter mechanism in 1911 and to Ed King's King Radio Corp., which first began offering a cost-effective 70 avionics news * july 2019 E . ( J E B ) B U R N S I D E VHF transceiver for smaller aircraft in 1959. Today, BendixKing offers a wide range of panel- and remotemount avionics for all segments of general aviation. In fact, it wasn't that long ago that the company's name was synonymous with a well-equipped general aviation airplane. The King Silver Crown and Gold Crown avionics lines frequently were factorystandard aboard new aircraft and a no-brainer choice for many when upgrading. Then the market changed, and relative upstarts started offering IFR-approved