Avionics News June 2021 - 48

feature
SINGULAR
SUCCESS
PS ENGINEERING FOCUSES ON AUDIO ANSWERS
S T O R Y B Y S C O T T M .
N
S P A N G L E R
o one can predict the future with precision, but
people who know where they are going can
accurately plot the waypoints that led them to
where they are today. Before delving into questions about PS
Engineering and its singular focus on audio avionics, Mark
Scheuer, the S in the company's name, wanted to share his
waypoints, answering a lot of questions in the process.
" When I was 9 years old, my cousin - he was 11 - wrapped
wire around a nail, connected a battery, and made a magnet, "
Scheuer said. " That blew my mind and led me to get my ham
radio license at 13; I got my Morse code up to 20 words per
minute and got my extra amateur radio license in 1976. "
As W9MV, he's still operating today, Morse code on 40
meters and voice on 2 meters.
A well-known customer after two years of building his ham radio
equipment, Team Electronics offered the 15-year-old Scheuer
a job selling electronics (after his parents signed a work permit).
When he was 16, his father's best friend - " We called him
Uncle Bill " -took Scheuer flying in his Bonanza. When
Scheuer couldn't answer a question about a lever's purpose,
Uncle Bill pulled it back and the engine went quiet. It was an
electromagnet moment for flight.
48 avionics news * june 2021
Scheuer earned a bachelor's degree in electrical engineering
at the University of Wisconsin at Madison, where he met his
wife, Joanie, who was from Oshkosh, and is the voice on PS
Engineering's product annunciations.
" I was incredibly lucky to get hired by Hewlett-Packard in
Santa Rosa, California, " he said, adding that he quickly realized
that sales, not designs, is what he wanted to do. " HP recognized
that I was better suited for that, and my first sales position was
test and measurement equipment in Minneapolis, Minnesota.
That's where PS Engineering started. "
Selling HP's test and measurement equipment introduced
Scheuer to " the really smart engineers around the
Twin Cities. " One of them was Eric Perrson, the P in the
company's name. In 1984, " I told him I'd just bought a
1972 Grumman AA-1A that really needed an intercom, but
there weren't any on the market I wanted to put in it. So I

Avionics News June 2021

Table of Contents for the Digital Edition of Avionics News June 2021

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Avionics News June 2021 - Intro
Avionics News June 2021 - No label
Avionics News June 2021 - Cover2
Avionics News June 2021 - 1
Avionics News June 2021 - 2
Avionics News June 2021 - 3
Avionics News June 2021 - 4
Avionics News June 2021 - 5
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Avionics News June 2021 - Cover3
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