Avionics News March 2023 - 38

AEA Board of Directors:
series
Meet the
Michael Truelsen of Scandinavian Avionics A/S
B Y C H R I S T I N E
M
K N A U E R
embers of the Aircraft Electronics Association recently elected Michael
Truelsen to the AEA board of directors. Truelsen, who serves as chief
executive officer of Scandinavian Avionics A/S and co-owns its parent
company, The SA Group, brings 20 years of aviation experience to the board.
Headquartered in Billund, Denmark, The SA Group's 12 subsidiary companies in
Europe and Asia provide turnkey avionics solutions for civil and military fixed-wing,
rotorcraft and uncrewed aircraft systems, as well as training for operators and
maintenance providers.
Truelsen, who has served as CEO for nearly eight years, began as an avionics
engineer for his family's company. Over the years, he has held a variety of roles,
including those involving sales, certification and business development.
" Today, I'm very much focused on sales and business development activities, "
said Truelsen, who also serves on several committees and boards within the group
and is chief executive of the design organization and accountable manager of the
production and training organizations. " I also handle our partnership agreements
with the major OEMs that are primarily based in the United States. "
Truelsen, a newcomer to the board is serving a three-year term through March
2025. Recently, he took time from his busy schedule to answer a few questions to
help AEA members get to know him better.
How did you get started in avionics?
I grew up in aviation. My father, Hardy B. Truelsen, founded Scandinavian
Avionics, so it has always been a big part of our family. I traveled with him on
various business trips for as long as I can remember, so it has always been a natural
thing for me.
How do you think your hands-on experience as an avionics engineer
helps you today in leading the company?
My background as an avionics engineer is extremely valuable, and I am so
grateful that I can participate in the technical discussions, internally and externally.
We want to move boundaries and be innovative as a company. In that aspect, the
deep technical knowledge is key at all levels of the organization.
38 avionics news * march 2023

Avionics News March 2023

Table of Contents for the Digital Edition of Avionics News March 2023

Avionics News March 2023 - Intro
Avionics News March 2023 - Cover1
Avionics News March 2023 - Cover2
Avionics News March 2023 - 1
Avionics News March 2023 - 2
Avionics News March 2023 - 3
Avionics News March 2023 - 4
Avionics News March 2023 - 5
Avionics News March 2023 - 6
Avionics News March 2023 - 7
Avionics News March 2023 - 8
Avionics News March 2023 - 9
Avionics News March 2023 - 10
Avionics News March 2023 - 11
Avionics News March 2023 - 12
Avionics News March 2023 - 13
Avionics News March 2023 - 14
Avionics News March 2023 - 15
Avionics News March 2023 - 16
Avionics News March 2023 - 17
Avionics News March 2023 - 18
Avionics News March 2023 - 19
Avionics News March 2023 - 20
Avionics News March 2023 - 21
Avionics News March 2023 - 22
Avionics News March 2023 - 23
Avionics News March 2023 - 24
Avionics News March 2023 - 25
Avionics News March 2023 - 26
Avionics News March 2023 - 27
Avionics News March 2023 - 28
Avionics News March 2023 - 29
Avionics News March 2023 - 30
Avionics News March 2023 - 31
Avionics News March 2023 - 32
Avionics News March 2023 - 33
Avionics News March 2023 - 34
Avionics News March 2023 - 35
Avionics News March 2023 - 36
Avionics News March 2023 - 37
Avionics News March 2023 - 38
Avionics News March 2023 - 39
Avionics News March 2023 - 40
Avionics News March 2023 - 41
Avionics News March 2023 - 42
Avionics News March 2023 - 43
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Avionics News March 2023 - 48
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Avionics News March 2023 - 72
Avionics News March 2023 - Cover3
Avionics News March 2023 - Cover4
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