Crop Insurance Today Fourth Quarter 2020 - 9

Dr. Albert Essel assisted in managing the
project and teaching the workshops. Dr. Essel
has co-authored several extension publications
on all aspects of marketing and financial risk
management. He has extensive educational experience in the south working with African American producers on a wide array of farm and risk
management issues including business planning,
financial and economic development and marketing strategies common in the region. Dr. Essel
is a gifted teacher and relates well with limited
resource and African American producers and
ranchers due to his personal background and
professional experiences at Fort Valley State, Virginia State, Delaware State, and Lincoln Universities. In his current position, he helps coordinate
the Extension programs at all of the 1890 LandGrant Universities.
" Over the years, I have been involved with
many educational interventions in agricultural risk management for socially disadvantaged
producers and educators who conduct programs
for under-served audiences, " said Dr. Essel. " The
response that we received from producers in this
series gives me hope that for once we have hit the
target. The energy, enthusiasm and desire to learn
tools for managing farm risk among the participating producers was exhilarating and infectious. "

Results

The primary outcome for this educational effort was for participants to possess the skills and
to understand their own operations well enough
to develop personalized risk management strategies for each of the five risk areas (production,
financial, marketing, legal, human), or for the five
variables in the Marketing Mix (product, price,
place, promotion, people) depending upon the
course in which they participated.
Participants were expected to spend at least
20 hours completing homework assignments after each workshop for a minimum of 60 hours
expected. They also committed to complete 15
specific tasks they had individually self-identified
in their respective risk management plans.
Table 1 is a summary of workshop participation and results. For each state it tabulates
the number of farmers who participated in the
workshops, hours of homework accomplished,
and number of actions completed. Not every
farmer was able to attend all of the workshops in
their state. Thus, there is a column listing those
who attended all three workshops, implemented
their plans, and were interviewed at the end of
the project documenting the results. Table 1 also

Laurence Crane with the farmers and ranchers who attended the workshops in Okmulgee,
Oklahoma at the Muskogee (Creek) Nation Conservation District Center in cooperation with the
Oklahoma Black Historical Research Project, Inc.

shows the funding source, project partners, and
number of local educators who participated.
When interviewed by a local Extension Educator these 252 farmers reported completing
18,827 hours of personal homework, for an average of 74.7 hours per farmer. Moreover, these 252
participants established a goal in each of the five
areas and identified three specific actions they
would take during the next year to reach each

goal. At the end of the reporting period they had
accomplished 2,849 of the actions they had specified in their plans, for an average of 11.3 actions
per farmer. The primary reason participants did
not complete all the tasks was that certain actions
will be completed at a later time, outside the reporting time frame of the project. Examples of
these actions are weaning calves at a later date,
restructuring loan terms at the end of the year,

The workshops consisted of classroom instruction, group discussion, and personal assignments.
Participants at the workshop in Epes, Alabama, engage in a discussion of risks common to
their area. Because writing focuses thinking and enhances recall, participants were required to
document their thoughts throughout the workshop.
CROPINSURANCE TODAY®

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Crop Insurance Today Fourth Quarter 2020

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