Vital Times 2017 - 11

Advocacy Fix
The House of Delegates approved a proposal developed
by the Board of Directors to significantly increase the
amount of member contributions to GASPAC, CSA's
political action committee, and, by doing so, position
CSA among the top tier of political contributors in
Sacramento. By directing $125 of each CSA member's
dues into GASPAC, CSA will triple the amount of
individual contributions to over $300,000 annually.
The GASPAC Board of Directors will seek to meet
its objective of $400,000 in annual contributions by
raising an additional $100,000 from individuals and
organizations at a fundraising event at the Annual
Meeting in March. These combined actions will help
CSA meet the objective established by the Board
of Directors at its January 2017 planning meeting
- to spend $200,000 annually in state-level political
contributions and direct an additional $200,000 each
year toward the development of a $1 million "war chest".

Marketing Research
The Board of Directors in September authorized a
marketing research project to allow CSA leadership to
better understand the wants and needs of individual
members. Based on that research, we hope to refine
and possibly expand the services CSA provides to
members, and develop more sophisticated methods
of communications to inform and engage members.
After an RFP process, the Board approved a contract
with Association Laboratory, a marketing research firm
specializing in non-profit organizations and associations,
that has significant experience advising healthcarerelated groups. A steering committee was appointed
by Dr. Sibert to oversee the research project and, most
importantly, to oversee the implementation of initiatives
consistent with identified member priorities.
The Board of Directors will receive an initial set of
outcomes from survey work at its January planning
meeting. A final report will be presented to the Board at
its regular meeting in March, and a similar presentation
will be made to the House of Delegates in June. This is
the first time CSA has invested significant resources in

a professional marketing research effort to specifically
identify the wants and needs of members - which is
increasingly a best practice of non-profit, professional
associations and societies.

Electronic Career Center
The Board of Directors in September also authorized
the establishment of an electronic career center to
provide members with access to current job openings
in anesthesia in California and elsewhere. This type
of resource has been consistently identified by CSA
members as a priority - particularly by younger
physicians and residents. The career center will be a
priority location for private and academic practice
groups to recruit physician anesthesiologists, which
is important given the fact that many physicians are
nearing retirement, and many younger physicians seek
a more "balanced" lifestyle. CSA's electronic career
center, which will be launched in February, is powered
by YourMembership, a company that provides data
management services and electronic solutions to nonprofit associations.

CSA Foundation for Education
As a dedicated investment in the future of
anesthesiology, the House of Delegates in June
authorized the formation of a CSA 501c3 non-profit
foundation. The CSA Foundation for Education will
raise funds from individuals and corporations to support
three key areas:
*
*
*

STEM education programs in local high
schools in California
Individual grants to fund resident research in
the area of patient safety
Public education initiatives to promote
patient safety and the value of physician-led
anesthesia care.

The Board of Directors approved incorporation
documents at its September meeting, and the documents
will be filed with the IRS in early 2018.
(continued)

Annual	Publication	2017	|	 	11



Table of Contents for the Digital Edition of Vital Times 2017

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https://www.nxtbook.com/allen/csvt/vital-times-2021
https://www.nxtbook.com/allen/csvt/2020
https://www.nxtbook.com/allen/csvt/2019
https://www.nxtbook.com/allen/csvt/2018
https://www.nxtbook.com/allen/csvt/2017
https://www.nxtbook.com/allen/csvt/2016
https://www.nxtbook.com/allen/csvt/2015
https://www.nxtbook.com/allen/csvt/2014
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