Vital Times 2017 - 13

director election in March. Matthew also worked with
the Membership Committee and the District Directors
to improve the membership database and provide
additional resources to better communicate with district
members and residents.
Continuing Medical Education/Events
CSA Event Manager Rachel Hickerson worked closely
with chairs of the Educational Programs Division, Sam
Wald, MD, MBA (2016-17) and Ron Pearl, MD, PhD
(2017-18) to successfully produce the 2017 Annual
Meeting in San Francisco, the Winter Hawaii program
in Maui, and the Fall Hawaii program in Kauai. All
three programs exceeded net revenue goals and met or
exceeded registration objectives. Rachel also worked
closely with Dr. Wald and the EPD to enhance CSA's
rating with the American Council of Continuing Medical
Education (ACCME) and to implement a new format
for the Annual Meeting, adding practice management
content. Going forward, the Annual Meeting will be
hosted at resort locations on a rotational basis between
Northern and Southern California, beginning with the
2018 Annual Meeting in Palm Springs in March.
Communications
CSA Communications Manager Kate Hicks worked
with chairs of the Committee on Professional and
Public Communications, Dr. Sibert (2016-17) and Rita

Agarwal, MD, FAAP (2017-18) on the 2017 and 2018
editions of Vital Times. Kate and her colleague Stacey
Siqueiros worked to develop advertising revenue for the
2018 Vital Times in excess of our budgeted revenue goal.
Kate worked throughout the year to develop and execute
an editorial calendar for the weekly CSA Online First
blog, and also worked to improve CSA's social media
presence, which now boasts over 5,300 followers on
Facebook. Our colleagues at KP Public Affairs, Alison
MacLeod and Lisa Yarborough, were successful in
placing "earned media" opportunities in support of CSA's
advocacy agenda, including a report concerning pediatric
dental anesthesia on NBC, featuring Dr. Sibert.
Advocacy
CSA lobbying team at KP Public Affairs, Bryce Docherty
and Vanessa Cajina, worked with Jeffrey Poage, MD,
chair of the Legislative and Practice Affairs Division,
to represent CSA's interests in the State Legislature
in Sacramento. Bryce and Vanessa worked to ensure
CSA was at the table during the development of
legislation concerning pediatric dental anesthesia. They
represent CSA's concerns to the staff and leadership at
the Department of Insurance and the Department of
Managed Health Care while regulations guiding the
implementation of AB 72 (Out-of-Network billing)
continue to be developed.

CSA Executive Director David Butler and Drs. Jeffrey Poage, Devangi Patel, Narendra Trivedi, and Sachin Jha, visit with Congressman
Ami Bera, MD, (CA-7)

Annual	Publication	2017	|	 	13



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https://www.nxtbook.com/allen/csvt/vital-times-2021
https://www.nxtbook.com/allen/csvt/2020
https://www.nxtbook.com/allen/csvt/2019
https://www.nxtbook.com/allen/csvt/2018
https://www.nxtbook.com/allen/csvt/2017
https://www.nxtbook.com/allen/csvt/2016
https://www.nxtbook.com/allen/csvt/2015
https://www.nxtbook.com/allen/csvt/2014
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