Doll News Summer 2015 - (Page 98)
tammy
The Doll You
Love to Dress
by Judith Izen
I
Introduced in
1962, Tammy
came with several
hair color choices.
This platinum
haired doll is in
her original blue
and white playsuit
and sneakers with
the original box.
98
SUMMER 2015
n the early 1960s the Ideal Toy Company
mounted an incredible publicity
and television advertising campaign
introducing their teenage fashion doll Tammy to
compete with Mattel's Barbie the reigning fashion
doll. Introduced on television in 1962, Tammy
was advertised heavily on CBS network Saturday
children's shows such as Roy Rogers Show, Alvin
and the Chipmunks, Mighty Mouse Playhouse, and
Rin Tin Tin. With relentless television advertising
and publicity events, Ideal pushed for Tammy's
acceptance with girls and their mothers.
In contrast to high fashion, well-endowed Barbie,
Tammy was a demure doll with more realistic teenage
proportions. Tammy was advertised as a wholesome
outdoor girl who loved to go to football games,
tennis matches, swimming parties dressed in the
prettiest teenage outfits. Ideal advertised in Playthings
Magazine, the trade magazine to retailers, that
Tammy's "wholesome sweet-sixteen figure" would
win the approval of more mothers (than Barbie).
The Tammy doll is 12 inches tall with a hard
vinyl jointed body and legs with soft vinyl arms.
Her soft vinyl head is jointed at the neck base and
has painted side-glancing blue eyes. Tammy came
with rooted short honey blonde, brown or platinum
curly hair. She is easy to dress since her arms are
somewhat flexible. She is marked, "IDEAL TOY
CORP./BS-12." All of Tammy clothes are marked
"Tammy" or "Tammy Family." Ideal came out
with several versions of Tammy including a Posing
version and a Grown-Up version.
In the rush to compete with Barbie, Ideal gave Judy
Alpert, Tammy's fashion designer, only two weeks to
design twenty-four of her first year outfits before they
were to be shown at the New York Toy Fair.
Table of Contents for the Digital Edition of Doll News Summer 2015
From the Editor
UFDC Offi cers and Regional Directors
President’s Message
Conference Calendar
A Warm Welcome to Our Newest Members / Getting to Know You – The UFDC Club President’s Survey
Fundraising Committee Report
The Marvelous Magical Betsy McCall
Betsy Original Paper Doll
The Story behind UFDC’s Emblem – Miss Unity
Steiff ’s Timeless and Beloved “Teddy Baby” Bears
Native Alaskan Dolls
Russian Stockinette Dolls
The Mark Farmer Company Story
Dress Up Fun with Betsy McCall, a Game
Tammy – The Doll You Love To Dress
The Care of An American Icon
A Study in Aesthetics: Considering the Uncanny Doll
Maternal Love – The Dolls of Anne Myatt
Patti Playpal – A Big Doll for a Little Girl
Who Dressed Betsy McCall
Heavens to Betsy!
UFDC Region 14 Conference – Golden Memories
Club Notes
Reviewing Resources
In Our Memories
Donations
UFDC Nominating Process – 2016 Election Information for Regional Directors
MAL Form
News & Notes
Doll News Summer 2015
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