Doll News Spring 2019 - 92

The Marquis of Hastings doll, cloaked in the
coronation robe of a peer, carried the Golden
Spurs on a red velvet cushion with gold tassels
signifying knighthood. The Margaret-faced doll
wears a distinctly cut reddish-brown caracul wig
to reflect the actual Marquis' receding hairline,
and painted eyebrows and mustache.

One of the most satisfying aspects for
Madame in creating the coronation set was
the creative design opportunities afforded
by the project. Historically, the rules of
proper dress at a coronation are dictated by
Bluemantle Pursuivant of Arms, which dates
back to the 13th century. Bluemantle must
approve the material and color of each dress.
Permitted fabrics in 1953 included primarily
gold and silver lame, white satin and brocade.
Bluemantle and history dictate train lengths
based upon the peeresses' royal station
along with the appropriateness of any trim,
embroidery or jewel entrustment to any gown.
A viscountess is entitled to a train measuring
a yard and a quarter long, while a baroness
rates only a yard. Basically, Madame had
the opportunity to design the ladies' gowns
and duplicate in miniature the coronation
crowns, regalia, the men's costumes, and the
coronation robes.
The grand opening of the Exhibition
Coronation Dolls was publicly announced by
the Abraham & Straus Department Store on
Sunday, May 24, 1953, in a small 6-inch x 14inch advertisement in the New York Times. The
public was invited to see "The Coronation Story,
a pageant of magnificent dolls created just for A&S
by Madame Alexander...authentically portraying
the personalities, costumes and ritual of the British
Coronation."
The ad also mentioned that Abraham &
Straus was celebrating the coronation "all

The Marquis of Salisbury, whose function
was to present the Jeweled Sword of
State, was created with a Margaret-faced
doll, having a distinctively-cut brown curly
caracul wig graying at the temples, a brown
caracul moustache and heavily painted
eyebrows. His costume featured a black felt
jacket with tails and gold braid trim, white
knee-length linen trousers, white stockings
and black shoes and full-length coronation
robe of crimson velvet with imitation ermine
trim on the front edges, collar, and cape.
92

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Doll News Spring 2019

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