Doll News Summer 2019 - 107

Clockwise from above: An 8-inch bent knee walker
Alexanderkins Wendy bride from 1959, appears in a
rare pink gown of fine nylon netting over pink taffeta
underdress, pink sash with veil and floral coronet.
A rare 10-inch 1959 Cissette, is dressed in a pink tulle
wedding gown over crisp pink blush taffeta undergown, pink satin sash with wide bow in the back,
coronet of pink and blue flowers with attached floor
length veil.
A luxurious 10-inch Cissette bride from 1963 wears a
lavish floral coronet of white and pale pink blossoms
with her white tulle wedding gown, adorned with tiny
Val lace and an attached floor-length veil.

Southern California, which suddenly burgeoned
with new hotels.
The 19 7 American musical film Funny Face, with
Audrey Hepburn, includes an entire dance number,
"Think Pink," featuring the new trend for pink in
fashion, home décor, including bathrooms and even
Cadillacs. First Lady Mamie Eisenhower was fond of
wearing a pale "strawberry-cream" pink as her gown
was for Eisenhower's inauguration. The color became
known to Americans as "Mamie Pink." The 1950s were
a time when fashion exploded into new directions, new
colors, new silhouettes and modern synthetic fabrics.
One of these fabrics was nylon tulle, which was
available in an array of colors and was quickly
followed by a very popular tweak of pleated tulle.
Madame Alexander purchased this new wonder fabric
aggressively, in many colors. Pink was perfect for
ballet, and a new trend of pink for weddings. Marketed
by the DuPont company (that also worked with
Madame Ale ander to refine hard plastics for her dolls
and developed saran wigs) tulle - especially pink - was
also being embraced by French fashion designers. Pink

for weddings had become a new trend for higher-end
weddings of debutantes and the country club.
DuPont, the developer of nylon, created a
particularly sophisticated approach to marketing its
synthetic fibers. rom the earliest days, Du ont reali ed
that if it was to capture the textile market, it needed to
win the hearts of Parisian couturiers. The company's
Fabric Development Department, established in 1926,
worked with designers to produce sample fabrics for
textile mills and clothing manufacturers. By the mid1950s the group was producing well over 1,000 fabric
samples each year. DuPont salesmen then attempted
to sway fashion designers by providing them with
generous samples and free publicity. Their first
dramatic success occurred at the 1955 Paris fashion
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