Doll News Winter 2020 - 39

Steiff has manufactured a wide range of extra-large
and display items since the turn of last century, but
it was not until the 1970s that they were specifically
branded as "Studio" items. The earliest items were
special orders, usually appearing as trade show
exhibitry or true-to-life scale vignettes for department
and specialty store window displays. Steiff's pavilions
at both the 1904 St. Louis and 1910 Brussels World's
Fairs featured jaw-dropping exhibits which included
display dolls and animals. These breathtaking and
award winning presentations were instrumental
in branding and accelerating Steiff's pathway to
international status. Early life-sized animals were
also made as toys for children of European royalty
and other affluent families. These early 20th century
giraffes, camels, bears, and other "exotic pets" were
produced from mohair and felt and often had wheels
to add to their mobility and play potential.
Today, the company's life-sized item
manufacturing is centralized in a special, high-ceiling
building right on the Steiff campus. Having toured
this dedicated space, it is amazing to see recently
manufactured herds of life-sized deer, prides of
authentic lions, and other lifelike zoo inhabitants all
under one roof. In terms of manufacturing, Steiff's
Studio items each require a huge amount of time,
planning, labor, and craftsmanship from start to finish.
Presentation is key, and the company's designers
spend hours studying "real life" animal examples
to capture their coloration, presentation, scale, and
other breed particulars. Given their weight and scale,
many of the larger Studio pieces - like buffaloes and
rhinos - have an interior metal-framed skeleton for
support. These are generally strong enough when new
to support a regular-sized adult. Traditionally, Studio

1960s era Studio baby boar:
14 inches tall

1990s era Studio baby
giraffe: 60 inches tall

1960s era Studio
English bulldog:
24 inches tall
DOLL NEWS * UFDC.ORG

39



http://www.UFDC.ORG

Doll News Winter 2020

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