Doll News Fall 2020 - 29

Elvis Presley was produced in 1957 by Elvis Presley Enterprises.
Dressed in his blue suede shoes and hound dog plaid shirt this very
first Elvis doll is a bit of a caricature of the icon at the start of his
fame. When Elvis rocked the world and changed music forever after
appearing on the Milton Berle, Steve Allen and Ed Sullivan shows
in 1956 his handler, Col. Tom Parker knew he had a super star as
his sole client. By 1957 Parker created Elvis Presley Enterprises
which would merchandise Elvis. The early Enterprises operation is
a bit of a mystery, but Parker controlled and approved licenses and
handled the royalties. The design, manufacturing and distribution
of the first Elvis doll is a bit of a mystery too, but original ads and
his box indicate that he was available by mail order only through
The Elvis Presley Doll Headquarters, as distributed through Acme
Merchandising Co., Inc., New York City. The designer/manufacturer
made the choice to utilize the popular at the time, but short lived,
"lastic-plastic" or magic skin format for the doll's torso and limbs.
This rubber format has proven to easily disintegrate over the years,
making the dolls mortality short. That combined with the special
order only manufacturing makes this celebrity doll incredibly rare.
This Elvis is surely a novelty of the 1950s.

DOLL NEWS * UFDC.ORG

29



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Doll News Fall 2020

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