Doll News Winter 2021 - 106

One of De Luxe's earliest dolls was Sweet
Rosemary from 1957. She was 30-inches tall with a
soft vinyl head and vinyl body. She wore a pink or
blue embroidered lace gown and high heel shoes.
She had arms and legs that bent, rooted short hair,
and sleep eyes. She has a chubby girl face but an
adult body. Sweet Rosemary came with a " pearl "
necklace, earrings, and a hair accessory. Her box
reads " Wearing the most exquisite embroidered
lace gown ever! " " Washable rooted hair and HIGH
HEEL SHOES " " Complete with Simulated Pearl
pocketbook and pearl jewelry. " She is marked:
" 251//AE " (on her head). Her box is marked " De
Luxe Premium Corp., Newark 4, N.J. "
Another 30-inch doll was Beautiful Gail who
came complete with a simulated mink stole, long
blue gown, and a pearl jewelry set. She had a onepiece soft stuffed vinyl body, jointed only at the neck
and a wire inside her arms and legs so she could
hold various poses. Beautiful Gail had sleep eyes,
painted fingernails, and rooted short curly blonde
hair. She was an imposing figure in the supermarket
with her fur stole and gown. Her box is marked:

Betty the Beautiful Bride is 28-inches with a soft vinyl
head and body. She wears a white lace gown, gloves,
veil, and necklace. Courtesy Darna Michie.
106

WINTER 2021

Rags to Riches is
a 25-inches vinyl
doll with short
brown rooted
saran hair and
a moving head,
arms, legs, and
twist waist. She
wears her Riches
ballgown. She
is marked " 169. "
Courtesy Johana
Gast Anderton

Deluxe Premium Corp. She is from 1958 and sold for $9.98.
Sweet Janie also had the all vinyl seven-piece jointed
body including movable head, arms, legs, and waist and is
25-inches tall. She had short rooted brunette hair and wore a
short white party dress with puff sleeves embroidered with
red, pink and green and a wide brim matching embroidered
hat. She is marked " 190. "
Rags to Riches™ could be called a " celebrity doll " since
she represents a contestant on the popular 1950s " Rags to
Riches " television show. Like the other De Luxe 25-inch vinyl
dolls she had short brown rooted saran hair and a moving
head, arms, legs, and twist waist. She is marked " 169. " Her
" Riches " outfit is a long white embroidered gown with a
huge dark blue velvet bow. She wore white arm glove-like
accessories and a crown. Her " Rags " outfit is a patchwork
cotton skirt, blue blouse, scarf, and red polka dot apron.
Betty, the Beautiful Bride from 1957 was an unusually
high-priced De Luxe doll at $28.95. She is 28-inches in height
with a vinyl head, vinyl magic skin rubber one-piece body,
sleep eyes, and rooted brown hair. She wore a bridal gown
and veil and came with a necklace, a beautiful wall plaque,



Doll News Winter 2021

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https://www.nxtbookmedia.com