Doll News Winter 2021 - 107

Candy Fashion, from 1962, is shown here
with her lovely outfits and a close-up above.
Photo by Marian Schmuhl.

and Bing Crosby's recording of " Because. " She was an
expensive doll for De Luxe, due to the royalties De Luxe
had to pay for the recording, a unique accessory indeed.
One of De Luxe's most popular dolls with collectors
today is Candy Fashion from 1962. Candy Fashion was
a 22-inch all vinyl teen advertised as " the doll with the
world's most exquisite clothing. " Candy Fashion came
in a set containing a dressed doll and three ensembles
on dress forms. Candy Fashion had an adult body, high
heel feet, pierced ears, short bouffant rooted saran hair,
sleep eyes, and a hollow vinyl body with jointed elbows
and knees. Candy Fashion has been seen with several
variations of markings on her head including: 21HH/
K108; A1 HH /K92; and A1 HH/K 70. She had four
stylish outfits: a blue suit with red accents, a green cotton
dress, a violet polka-dot three-piece bathing ensemble,
and " Sophisticate " an evening gown. Candy Fashion was
made to compete with Ideal's Miss Revlon, Alexander's
Cissy, and American Character's Sweet Sue Sophisticate
high quality fashion dolls. Although Candy Fashion's
vinyl is not as high quality as her competitors, her
fashions rival her competitors.

1964 A Pivotal Year For De Luxe

In 1964 Deluxe continued to produce dolls
distributed only through supermarkets and also
formed the Topper Toy Division to market toys for
general distribution to toy stores, department stores,
wholesalers, and catalog sales such as Sears and
Montgomery Wards. Popular dolls from the mass
marketing era include Penny Brite, Suzy Cute, Go-Gos,
Suzy Homemaker, and Dawn. Deluxe would go on to
produce many innovative battery-operated dolls in the
1960s and 1970s that did things such as speak, cry, wet,
hug, blow up balloons, throw a ball, crawl, and walk.
While De Luxe's dolls were not considered collectible
at the time they were sold, their quality and adorable
fashions and accessories offer priceless memories to us
today as we remember going to the supermarket and
seeing De Luxe's good quality dolls.
Judith Izen is currently writing a book on Deluxe
Reading and would welcome any photos, catalogs, or
original material about the dolls and the company. You
may contact her at jizen@rcn.com.
DOLL NEWS * UFDC.ORG

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Doll News Winter 2021

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