Doll News Winter 2021 - 63
These Deanna Durbin dolls are all the 18-inch size.
Knowing of Garland, he was set to star her, but when
Durbin became available, the musical program was altered,
and Durbin was cast. With a contract at Universal, she
became a star and saved the studio from bankruptcy.
Deanna became Universal's top money maker for the
next 12 years. Garland's rise to top movie stardom was
orchestrated over the next few years in a series of family
films. In 1938, MGM was ready to produce their new
genre of movie musical and The Wizard of Oz became Judy
Garland's star making vehicle.
By 1940, both girls had won special Academy Awards,
were on the top ten box office stars yearly lists, were
making several films each year, recording, appearing
constantly on radio programs, making personal
appearances, completing high school and taking on adult
responsibilities including supporting their families and
homes. Both, representing the epitome of wholesome
youth, were highly marketed. They had lines of dresses,
hats, purses, paint books, paper dolls, mystery novels and
of course, dolls.
The Deanna Durbin doll, designed by Bernard Lipfert,
made its debut for Christmas 1938. The Ideal Toy Company,
encouraged by the success of the most popular doll to
date, Shirley Temple, was eager to have more hit items
based on the movies. The doll was dressed in gowns and
day dresses similar to those Deanna wore in her movies.
These became the models for her line of Cinderella Brand
dresses that would be in production for the next three
years. She came in 15, 18, 21 and 25-inch sizes. The all
composition sleep-eyed doll featured a long torso with
long legs newly designed for her teen figure and she was
marked " Deanna Durbin, Ideal Doll, Made in USA " on her
head, and sometimes on her back with her size indicated.
She came with a photo badge pin describing her as " A
Universal Star, " a hang tag and a specially labeled box with
her photo, all identifying who she was. Her wigs were
elaborate late 1930s and early 1940s hairstyles made of
human hair. Her costumes, which featured dirndls, wool
and bolero jackets, skirt and blouse combos and gowns in
the latest fabrics and cuts are a true study of fashion trends
of the1938-40 period. A wardrobe and trunk were available
for her.
So popular was this new model of teen doll that
Arranbee made their own version with Debuteen, Horsman
produced their Sweetheart line, Madame Alexander
competed with movie star Sonja Henie and her line of
mature characters using the Wendy mold and Effanbee
presented their Anne Shirley as a debutante. Ideal would
use the Deanna mold for several other dolls including the
male character of Gulliver in their line of dolls for the 1939
DOLL NEWS * UFDC.ORG
63
http://www.UFDC.ORG
Doll News Winter 2021
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http://www.brightcopy.net/allen/doln/70-04
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https://www.nxtbookmedia.com