Doll News Winter 2021 - 86

Dolls That Broke the Mold
Part III

BILD LILLI
By Carol Cameron

All dolls from the collection of the author.

50

years after Munich Arts took the doll world by
storm, another doll appeared that was to set the
scene for a new craze - the modern fashion doll.
This time, the idea for the doll was not driven by creating a new
type of doll for children. It came from a completely different
source - a comic strip in a newspaper. But it was to be the
inspiration for one of the most recognizable and best-selling
toys of all time, Barbie. The name of the doll was Bild Lilli...

HOW IT ALL STARTED

Bild Lilli's story is the story of Germany in the 1950s. She
was born just as the western sector of a divided Germany
was starting to tackle the economic devastation caused by
World War II. Everyone wanted to look like Brigitte Bardot,
with her close-fitting pullovers, skirts and pants and blonde
hair tied back in a girlish ponytail. Lilli's creator, Reinhard
Beuthien, living in Hamburg at the time, was clearly inspired
by the young women of the era. Lilli's perfect body, high
heels, make up, painted fingernails and her cheeky, sexy,
independent expression, captured the moment perfectly. She
became a symbol of the new femininity; more than a doll -
she became a trendsetter.
Lilli was born on June 24, 1952. The Bild newspaper had to
fill a gap in its first issue. With only 40 minutes left, Reinhard
Beuthien, a cartoonist, was asked to create a character for a
comic strip. His first attempt, a figure with a baby face, was
turned down by the chief editors, so Beuthien changed his
drawing and a young, pretty, curvaceous blonde appeared!
Her personality was naïve, seductive, sexy, yet her look was
still youthful and innocent. They decided to name her Lilli. She
was an instant success.
And it was this success that gave Heinz Frank, the owner
of a manufacturing agency in Hamburg, the idea of producing
a Lilli doll. With agreement from the Bild newspaper, Frank
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Doll News Winter 2021

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