El Dorado Insider Spring-Summer 2022 - 69

Erin Williams and Seth Williams, co-owners and
co-CEOs hope to make Topanga Scents a
nationwide household name.
THE SMELL OF SUCCESS
Locally made Topanga Scents achieves national footprint
Text by: Richard Ledbetter | Photography by: Greg Owens
hough a relatively new phenomenon, luxury laundry
detergents have caught on in a big way, and El Dorado-based
Topanga Scents is riding the wave. From
its humble beginnings in founder Seth Williams'
kitchen in 2016, Topanga Scents has grown exponentially
with product distribution currently in all
50 states. Products include highly-scented luxury
laundry detergents, fabric sprays, and goat's milk
soap and body wash.
T
" Seth began mixing the products in his home in
2016 trying to create something for our family to
use, " says sister-in-law Erin Williams, who joined
the company in 2019 and serves alongside Seth as
Co-CEO and co-owner. " People started asking him
about the scents, so in 2017 he decided to try it as a
business. "
When Erin joined Topanga Scents, they moved the operation
to her house. " We mixed the products in five-gallon buckets for
a year until completing the warehouse where we now operate, "
says Erin. " We initially only sold locally with intentions of
expanding into internet sales. The online shopping trend really
helped us take off. "
Seth notes that when they moved into their current location
he thought they would never be able to fill all the space. " But
BEST
BUSINESS
look at it now, " he says, pointing to employees who are busy
creating a variety of products, and to the walls of the metal
building that are packed with shipping boxes.
Warehouse manager Kevin Arrington describes the process.
" It's very hands-on. After receiving our raw materials, we mix
them and dispense the products into bottles. Once
we label them, they're ready to ship. " When packing
is complete, stacks of boxes are sorted for UPS
pickup or stacked into delivery vans to be hustled to
the post office.
" Initially we worked almost 24/7 before hiring
additional help, " says Erin. " Now we have around
15 full-time workers and 10 to 15 part-timers. We
have early morning shifts while others work evenings
after getting off from their day jobs. " Stay-athome
parents are part of the Topanga Scents workforce as well.
" I understand the stresses of juggling work and raising children
so flexible hours are important, " says Erin. Topanga Scents
also employs college students who work after classes and on
school breaks, and others who work remotely, including graphic
designers and marketing managers.
Incredibly, Topanga has achieved multi-million-dollar sales
over the past three years. " We currently have 6,500 distributors
across all 50 states. Our marketing network provides vendors
www.GoElDorado.com 69

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El Dorado Insider Spring-Summer 2022

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