Pacific Coast Society of Orthodontists Bulletin Winter 2012 - (Page 45)

ANNUAL SESSION SUMMARIES education became available to dentist veterans on the West Coast. There were only three graduate-level orthodontic training programs at that time: USC in Los Angeles, University of California in San Francisco, and Curriculum II (also at UC). Prominent orthodontists at that time included George Hahn, along with Gene West and his father Fred, who received 1,400 human skulls from the collection of Spencer Atkinson. Matthew Lasher, a Beverly Hills orthodontist, was described as the “Orthodontist to the Stars,” having treated Ginger Rogers, Loretta Young, and many children of Hollywood celebrities. He retired at age 82 in 1978, and he was the last surviving Angle graduate, living until age 97. Bud Rubin carried on this tradition in treating such luminaries as Cher, Jill St. John, and Michael Jackson. 1970S AND 80S During this time, orthodontic practice management evolved, and the first staff education program was offered at the Southern Regional meeting of PCSO in 1970, with the title “Staff Power.” Keep in mind that at the time in almost in all countries, orthodontic staff was not permitted to put their hands into patients’ mouths. At the 50th PCSO Annual Session, a first was established for the PCSO, with a panel discussion by representatives of eight orthodontic software companies. Ray Morris was the first executive secretary of the PCSO, serving for 15 years, and Phil Rollins took over the position of executive director in 1985. In 1977, the Supreme Court legal decision protecting advertising was made. In 1978, George Andreasen gave a show-and-tell presentation on Nitinol wire in Vancouver. Direct bonding started to become more widespread in the 1970s. An ad for Alastiks (Unitek), developed by Raleigh Anderson and Paul Klein, appeared in the PCSO Bulletin. Bob Ricketts developed his theories of growth prediction in orthodontics via cephalometrics. Larry Andrews came out with his six keys to ideal occlusion by studying numerous ideal occlusions, and this in turn led to the Straight Wire Appliance. In 1970, Craven Kurz placed lingual braces, and in 1976 he established the first patent for the lingual appliance. Terry McDonald advocated promoting orthodontics to the public as a united organization. PCSO had a huge display for fairs and similar gatherings. PCSO BULLETIN The PCSO Bulletin, which started in 1922, had a series of long tenured editors, including Rubin Blake (193258), Bill Parker, Wayne Watson, and Dave Turpin. When the Bulletin was at risk of being eliminated for financial reasons, Turpin was able to double the subscription rate by approaching other AAO constituents and inviting members there to subscribe. Some information can be found published only in the PCSO Bulletin. As an example, Jean Pierre Joho gave a lecture on very early interceptive treatment in the primary dentition in severe skeletal class II and class III patients. The treatment ultimately turned out to be unsuccessful insofar as it was not stable, and has never otherwise appeared in print. A fake PCSO Bulletin article entitled “Malocclusion of the Thirty-Third Tooth,” complete with cartoon illustrations, turned out to be universally hated. Sterilization guidelines appeared in the 1980s, and Robert Williams wrote an early article on Informed Patient Consent in the Bulletin. GOING FORWARD The last 100 years have been good to PCSO and its members. The role played by key PCSO leaders in this time should provide the motivation for us to create the specialty organization needed in the future. This insight is more crucial now than ever before, as orthodontists become aware of new challenges to the traditional delivery of orthodontics. For additional information on the evolution, growth, and development of PCSO, readers are encouraged to review the article entitled “A Century of Smiles: 100 Years of PCSO: A Retrospective,” by Jill Nowak in the Fall 2012 edition of the PCSO Bulletin. S W I N T E R 2 0 1 2 • P C S O B U L L E T I N 45

Table of Contents for the Digital Edition of Pacific Coast Society of Orthodontists Bulletin Winter 2012

Incremental Change
What a Time it Was!
AAO Trustee's Report
A need, A dream, A reality: A team approach produces an extraordinary outcome
PRECEDENT Orthodontists on Devices
The Complexities of Successful Herbst Treatment
Dr. Bryan Williams
Presentation Software
Treatment Planning: The Magic Step
Comprehensive Mixed Dentition Approach
Social Media 101 for Orthodontists
Update on Bonding 2012
Create the Future by Looking Back: 100 Years of PCSO
PCSO Business
Component Reports
AAOF Report
PCSO at a Glance
Case Report Pre-Treatment
Case Report Post-Treatment
In Memory

Pacific Coast Society of Orthodontists Bulletin Winter 2012