Pacific Coast Society of Orthodontists Bulletin Spring 2013 - (Page 5)
EXECUTIVE DIRECTOR ’ S REPORT
SAVE A LITTLE AND INVEST A LOT
here are many names for it. In sports, it’s called a “rebuilding year”; in
business it’s called “realignment”; at home it’s called “reprioritizing.”
PCSO experienced such a year in 2012. It is no secret that the past few
years have been a difficult environment for financial success. Just like its members, PCSO has been challenged as rapid change in the economy, technology
and travel expenses reshaped its financial landscape.
In 2012, PCSO leaders made some strategic decisions about long-term programs and activities. In fact, those decisions started to be made in 2011, when
the Budget and Finance Committee recommended a disciplined budget for
board approval. Not only did the budget call for discipline in expense management, it also mandated the aggressive pursuit of additional non-dues revenue.
Over the course of 12 months, changes—some large and some small—were
made to several programs; new approaches to soliciting advertisers, exhibitors
and program sponsors were tried; and a careful watch of all financial activity
The changes paid off—literally—as PCSO had a profitable year. But PCSO
does not seek profit to put money in the bank or to reinstate programs that are
no longer relevant. The money saved will be invested in new member benefits
over the next several months.
In 2013, PCSO plans to:
∑ Undertake a comprehensive survey of PCSO members to identify
needs and trends, so that specific programs can be developed to meet
Develop a mobile app that will be a resource to all PCSO members,
putting PCSO resources at their fingertips
Improve education programs for PCSO doctor members and
Financial success will also ensure that member dues remain at a reasonable
level while member benefits increase.
Applying the principles our members use to create successful practices has led
to success for our Society. In turn, PCSO will now invest in programs and tools
to enhance the successful practices of our members.
PCSO Executive Director
2013 • PCSO BULLETIN
Table of Contents for the Digital Edition of Pacific Coast Society of Orthodontists Bulletin Spring 2013
Save a Little and Invest a Lot
Plan for Ongoing Success
AAO Trustee's Report
PCSO at a Glance
Dr. Terry McDonald Interviews Dr. Harry (Hap) Doughterty, Jr.
Case Report Pre-Treatment
Dr. John Ive
3-D Image-Aided Treatment of Impacted and Transposed Teeth
Controversies in Orthodontics
DIY Technology Upgrades on a DIY Budget
Accelerated Osteogenic Orthodontic (AOO) System -- Physiological Benefits and Increased Range of Movement
Case Report Post-Treatment
Pearls from Idaho: Holding 3-3 Retainers While Bonding
Pacific Coast Society of Orthodontists Bulletin Spring 2013