Pacific Coast Society of Orthodontists Bulletin Spring 2013 - (Page 5)

EXECUTIVE DIRECTOR ’ S REPORT SAVE A LITTLE AND INVEST A LOT T here are many names for it. In sports, it’s called a “rebuilding year”; in business it’s called “realignment”; at home it’s called “reprioritizing.” PCSO experienced such a year in 2012. It is no secret that the past few years have been a difficult environment for financial success. Just like its members, PCSO has been challenged as rapid change in the economy, technology and travel expenses reshaped its financial landscape. JILL NOWAK In 2012, PCSO leaders made some strategic decisions about long-term programs and activities. In fact, those decisions started to be made in 2011, when the Budget and Finance Committee recommended a disciplined budget for board approval. Not only did the budget call for discipline in expense management, it also mandated the aggressive pursuit of additional non-dues revenue. Over the course of 12 months, changes—some large and some small—were made to several programs; new approaches to soliciting advertisers, exhibitors and program sponsors were tried; and a careful watch of all financial activity took place. The changes paid off—literally—as PCSO had a profitable year. But PCSO does not seek profit to put money in the bank or to reinstate programs that are no longer relevant. The money saved will be invested in new member benefits over the next several months. In 2013, PCSO plans to: ∑ Undertake a comprehensive survey of PCSO members to identify needs and trends, so that specific programs can be developed to meet member needs ∑ Develop a mobile app that will be a resource to all PCSO members, putting PCSO resources at their fingertips ∑ Improve education programs for PCSO doctor members and their staffs Financial success will also ensure that member dues remain at a reasonable level while member benefits increase. Applying the principles our members use to create successful practices has led to success for our Society. In turn, PCSO will now invest in programs and tools to enhance the successful practices of our members. PCSO Executive Director S SPRING 2013 • PCSO BULLETIN 5

Table of Contents for the Digital Edition of Pacific Coast Society of Orthodontists Bulletin Spring 2013

Dental Ethics
Save a Little and Invest a Lot
Plan for Ongoing Success
AAO Trustee's Report
PCSO Business
AAOF Report
Component Report
PCSO at a Glance
Dr. Terry McDonald Interviews Dr. Harry (Hap) Doughterty, Jr.
Case Report Pre-Treatment
Dr. John Ive
3-D Image-Aided Treatment of Impacted and Transposed Teeth
Controversies in Orthodontics
DIY Technology Upgrades on a DIY Budget
Accelerated Osteogenic Orthodontic (AOO) System -- Physiological Benefits and Increased Range of Movement
Case Report Post-Treatment
Pearls from Idaho: Holding 3-3 Retainers While Bonding

Pacific Coast Society of Orthodontists Bulletin Spring 2013