Pacific Coast Society of Orthodontists Bulletin Fall 2013 - (Page 4)
tO Meet MeMBeR neeDS,
YOu HAVe tO
by Jill Nowak, PCSO Executive Director
leadership is committed to
learning more about our members and developing strategies
and programs to meet their
needs. To that end, PCSO undertook a broad survey of members this spring. All PCSO members with email addresses
on file (about 98%) were sent the survey, and PCSO received
over 400 responses. PCSO conducts such a survey every three
years, and the number of respondents has been surprisingly
consistent, ranging from 347 to 413 respondents each time.
The good news is that an overwhelming majority of members—81%—are satisfied with PCSO’s accomplishments
related to its primary mission—providing CE opportunities
for doctors. PCSO rated well in other key areas, too: 73% of its
members are satisfied with PCSO publications, and 68% feel
PCSO does a good job of representing them to the AAO.
Members are concerned about PCSO’s ability to assist them
in the critical areas of facing current challenges in the
marketplace and educating the public about the value of
orthodontists. Over the past few years, PCSO has implemented
programs to try to address the growing concern within the
specialty regarding how to ensure the public receives excellent
orthodontic care from a trained orthodontist. These programs
have dovetailed with the AAO’s efforts to do the same. But the
survey responses in this area tell us we must do more, and
we must better communicate the programs in place to assist
members with this challenge. As PCSO leadership meets at the
fall Annual Session, this issue will be a priority on the agenda.
The survey delved into member satisfaction with continuing
education offered by PCSO—particularly at the Annual Session. This three-day meeting is the apex of PCSO’s education
program and it seems that, for most members, the meeting is
a valuable benefit for themselves and their staffs. In fact, 76%
of respondents rated the relevance and usefulness of the PCSO
Annual Session as “Excellent” or “Very Good.” We also learned
that, for U.S. members, the destination is a very important
part of their decision to attend—a full 96% rate the location
as key. For Canadian members, networking is a vital benefit
of the Annual Session, with 84% rating it as very important.
Contrary to some conventional wisdom, members in practice
less than eight years (New and Younger Members) rated social
networking very important to their decision to attend.
Entertainment options are also more important to younger
members, with 44% ranking it as important, compared with
29% of other respondents. PCSO Planning Committees will
take these findings into consideration when planning future
Annual Session Welcome Parties, taking care to design an
event that is fun and lively but also offers plenty of opportunities for meaningful connections and conversations.
Members also expressed a desire for more online education—
and when PCSO launches its mobile app in the fall, they will
get it! One area of the app will feature online webcasts and
videos of Annual Session presentations that can be accessed
on members’ schedules—not just when we have a room and a
microphone. Look for more information soon. PCSO is developing the app based upon information gained through this
survey, so thanks to all respondents who mentioned the need
for on-the-go learning and information.
The survey has shone a light on PCSO’s changing demographics:
20% of respondents were New and Younger Members, but
more than half of the respondents have been in practice
for more than 20 years.
47% of respondents noted they were within 10 years of
Four out of five respondents said they prefer to get information via the Internet or email. In the 2006 survey, only
about 30% felt this way.
44% of younger respondents are female—only 16% of respondents practicing longer than eight years are female.
As PCSO members face evolving challenges, and as the environment in which they practice sees many changes, PCSO
leadership will be there. They will assess member needs, they
will develop programs to meet those needs and they will constantly monitor the effectiveness of those programs.
PCSO is its members—and its members are PCSO. You are
PCSO, and we are so glad you made your voices heard!
Table of Contents for the Digital Edition of Pacific Coast Society of Orthodontists Bulletin Fall 2013
An Editor's Journey
A Sense of Belonging
To Meet Member Needs, You Have to Know Members
Stronger, More Efficient, More Focused
Class II, Division 2 Malocclusions, Part II
Dr. Terry McDonald Interviews Dr. Douglas Klein
Mark Douglas, DDS
Vincent G. Kokich, Sr., DDS, MSD
Elastic Wear Tips
PCSO at a Glance
Case Report Pre-Treatment
Case Report Post-Treatment
Pacific Coast Society of Orthodontists Bulletin Fall 2013