Pacific Coast Society of Orthodontists Bulletin Winter 2014 - (Page 13)

pcso business component reports CALIFORNIA CALIFORNIA ASSOCIATION OF ORTHODONTISTS (CAO) COMMUNICATIONS Many new things are happening with CAO's communications! On September 1, Dr. Sneha Oberoi joined CAO as Website and Social Media Editor. She is working to keep all information interesting, fresh, and relevant. Most excitingly, CAO has entered the world of social media. Be sure to watch for our tweets and posts - and please "like" us on Facebook! CAO LEADERSHIP CAO recently elected and installed officers for 2014-2015. Serving CAO during the coming year are: * Dr. Wanda Claro, President * Dr. Todd Walkow, President-elect * Dr. Andrew Harner, Secretary/ Treasurer CAO was also pleased to present the 2014 Distinguished Service Award to Dr. Ron Jawor on October 4 in Anaheim. Dr. Jawor has served the orthodontic profession well in many capacities over the course of 40 years, and he continues to practice in Newport Beach, CA. WINTER 2014 * PCSO BULLETIN ACCESS TO CARE CAO is pleased to announce that the Smiles Change Lives program has been selected as the official access to care program for our members! Much more information will be coming your way as the program gets underway. CAO CONTINUING EDUCATION PROGRAM CAO had record attendance for its staff training program in Anaheim. Over 200 staff members and doctors joined LeeAnn Peniche on the afternoon of Thursday, October 2nd for a dynamic and informative presentation entitled "Master Treatment." Several attendees won attendance prizes during the session and took home iPads or gift cards. ORTHODONTIC ASSISTANT PERMIT (OAP) PROGRAM CAO continues to offer its exclusive OAP program to orthodontists interested in assisting staff members to prepare for the final examination to become certified as an assistant qualified to perform an expanded scope of orthodontic assistant duties. CAO is exploring options for delivering new and innovative training assistance to member offices that have purchased the program. PEER REVIEW CALIBRATION CAO again sponsored its annual orthodontic Peer Review Calibration Workshop. The session was held on Friday, October 24th, at the Tri-County Dental Society in Riverside, CA. Over 17 orthodontists became re-calibrated, and a number of first-time orthodontists participated to become calibrated. Peer Review is a valuable service provided to those members who experience a patient complaint. CAO WEBSITE RESOURCES The site now features a number of new resources that offer members the ability to access and customize AAO consumer awareness messages for use in their practice websites and patientoriented materials. A page specifically designed for staff has been developed and launched on the CAO website. The new page contains information on the following topics: * * * * Customer service Marketing Practice management Team-building Please encourage your staff to visit the new page at - Dr. Robert Meister, President, California Association of Orthodontists 13

Table of Contents for the Digital Edition of Pacific Coast Society of Orthodontists Bulletin Winter 2014

A Clear Message and a Clear Plan
So Much to Share and Celebrate!
Facebook and Orthodontic Practice Marketing
Component Reports
AAOF Report
PCSO At a Glance
Poor Posture = Back and Neck Pain
Resident Spotlight: Roseman University College of Dental Medicine, Postgraduate Orthodontic Program
Younger Member Spotlight: Dr. Mahbod Rashidi
The University of the Pacific’s Arthur A. Dugoni School of Dentistry
Dr. Terry McDonald Interviews Dr. Glenn Sameshima
New Technology for a New Office: Cost-Effective and Space-Saving
Case Report Pre-Treatment
Dr. Frank Beglin, PCSO President 2014-2015
Helping Autistic and Special Needs Children
Organization and Innovation are Intertwined
Patient Service: Thinking Outside the Box
Clinical Applications of TADs and Outcome Evaluations with 3-D CBCT Superimposition
Root Resorption
Tips and Tricks from the Trenches
Case Report Post-Treatment
Diastema-Closing Appliance
Dr. David Thomas Lawless

Pacific Coast Society of Orthodontists Bulletin Winter 2014