Pacific Coast Society of Orthodontists Bulletin Spring 2020 - 59

Administrative

image programs make life easier, and you need
to use these tools to help you create Instagram
posts and Facebook videos. You must be active on
the following social media platforms: Instagram,
Facebook, YouTube, and Pinterest. Three companies that integrate social media interaction on all
formats to check out are Practice Retriever, My
Social Practice, and Hoot Suite.
Less Than a Five-Star Review?
Leach has had to advise plenty of practitioners on
what to do when they receive a review of less than
five stars. Most offices call her up and ask her to
remove it; unfortunately, on many websites, this
is not possible. If an office receives a bad review,
the best advice is to bury it. A poll showed that
73% of people feel a review that is older than
three months is no longer valuable. Therefore, it
is critical to always have up-to-date reviews on
multiple websites. It is also critical to have the
most reviews on the right sites. Leach shares that
an office should aim to have positive reviews on
the following sites in this specific order: Google,
Yelp, Facebook, HG, Vitals, and Rate MDs.
She reminds us that if you ask Siri (an Apple
product) to pull up the reviews for an office, Siri
will automatically pull from Yelp and never from
a Google search. This is because Google and Apple are large, competing companies that do not

An example of an advertisement to attract new
patients

Spring 2020    PCSO Bulletin	

The use of messaging from social media statistics broken down by age group
support each other. Because of this competition,
it is crucial to have positive and abundant reviews
on both Google Reviews and Yelp.
To get reviews from happy patients, sending a
text link works best. It does not get lost or thrown
out as spam, which is common for emails and
handwritten reviews. Keep in mind that happy
patients want to brag about their experience and
share why their teeth look so beautiful. Referral
patients are the easiest sell on starting treatment
because they came to the office. On the flip side,
patients who want a third, fourth, or fifth opinion
are considered shoppers and are much more
difficult to convert to a start.
"Lifelong Patients" Is the Motto
It is critical that orthodontic practices start to
remind their patients that they are lifelong
patients. Especially with the competitive and
saturated do-it-yourself aligner market, it is very
important that patients feel a connection to
return to their original provider. A lot of patients
who were previous patients of a practice are lost
to these companies because there is no continuity of care in their eyes. Remind patients that you
want to take care of their orthodontic needs for
a lifetime.
Advertisements for New Patients
Aside from referrals, it is possible to find good patients from Google Ads and retargeting patients

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Pacific Coast Society of Orthodontists Bulletin Spring 2020

Table of Contents for the Digital Edition of Pacific Coast Society of Orthodontists Bulletin Spring 2020

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