Pacific Coast Society of Orthodontists Bulletin Winter 2021 - 53

Doctors

would like to put down with their
desired monthly payments.
b.	 Financially advantageous arrangements allow the office to collect
more money upfront than it costs
to start treatment.
c.	 Patients choose the financial
arrangement that works for them,
but there are incentives (discounts)
to put more money down and
deterrents to putting low money
down (interest).
d.	 OrthoFi has built an algorithm that
predicts cash flow by evaluating
details in a patient's health history
and credit check; it presents financial arrangements that mitigate
risk.
e.	 " Start from home " allows patients
to analyze the slider at home to
determine what financial arrangement is ideal for them. When
patients are allowed to sign from
home, they tend to put higher
amounts down, and 5% more people pay in full.
3.	 Play offense
a.	 To avoid being pushy, address all
value questions and objections
before starting.

Winter 2021    PCSO Bulletin	

b.	 Of all the scheduled exams an
office has, they will lose starts to
patients who do not show up for
the exam, patients put on recall
who do not return, and patients
who were advised treatment that
did not convert.
c.	 OrthoFi has a tool called Pending
Management. Offices that use
this tool have an 18% increased
conversion percentage compared
with offices that have the tools but
do not use them.
d.	 Patients who complete new patient
forms before their appointments
are more likely to convert.
i.	 OrthoFi statistic: an office with
71% of new patients completing
their forms ahead of time has
a 7% conversion to same-day
starts. Offices that raise their
percentage of patients completing their forms ahead of time to
82% see a jump in their sameday starts to 74%.
ii.	 This jump reflects offices being
proactive with the confirmation
calls and managing the conversation and expectations of their
patients.

53



Pacific Coast Society of Orthodontists Bulletin Winter 2021

Table of Contents for the Digital Edition of Pacific Coast Society of Orthodontists Bulletin Winter 2021

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