Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 12

PCSO News and Events
Trustee Report
Progress on our Goals and Objectives
Almost a year ago, the House of Delegates approved
a new strategic plan for the AAO, which runs
from FY 2023-2027. In that strategic plan, three
goals and objectives were defined, which included:
1. Promote and defend our specialty
2. Engage and delight our members
3. Drive transformation and innovation
Dr. Trista Felty
Abbotsford, British Columbia
PCSO Trustee on the
AAO Board of Trustees
I would like to take some time to review what
we have done over the past year to help us work
toward these goals and objectives.
Promote and Defend Our Specialty
Advocacy has always been at the forefront of the
benefits members say they receive from being a
part of our association. The Orthodontic Advocate
was first published this past summer and is
a biannual print publication that will help keep
members up to date on advocacy wins and areas
of focus on a regular basis.
One particular focus of the strategic plan was
to mobilize AAO members to actively engage in
AAO's advocacy efforts to advance our regulatory,
legislative, and policy priorities. The AAO Council
on Governmental Affairs (COGA) formed a grassroots
network as a key strategic initiative for our
continued advocacy efforts. To that end, they have
developed the National Advocacy Network (NAN),
which will be composed of component advocacy
liaisons (CAL) and AAO Political Action Committee
Captains. These volunteer leaders will work to
strengthen both the AAO's offense and defense related
to our advocacy priorities. These leaders will
monitor state/provincial regulation and legislation
to ensure that we stay abreast of any local issues in
a timely manner. These leaders will continue to recruit
additional NAN leadership to create a robust
network while representing the AAO at key policy
events and working with counterparts throughout
the nation to share lessons learned and insights
to benefit advocacy influence on AAO member
priorities.
Another big win for our advocacy efforts was the
more recent news that the District of Columbia Attorney
General Karl Racine sued SmileDirectClub for
making consumers sign confidentiality agreements
to receive promised refunds.
Engage and Delight Our Members
This goal has multiple prongs, which include
fostering a welcoming membership community
through timely and responsive communication,
inclusion, and trust. The association is working at
keeping members informed of what the AAO is
doing with new and improved member marketing
through social media, orthodontic influencers, and
strategic texting in addition to enhanced email and
publication strategies. Member Interest Groups
were launched at the last Annual Session, which
allow members to connect, collaborate, and grow
through peer-to-peer groups focusing on shared
interests. Member Interest Groups are designed
to address relevant member needs and identify
resources that can support each group for the good
of all AAO members.
We also want to ensure that the association continues
to deliver offerings that address member needs,
to position AAO as the provider of choice for education,
knowledge, and resources for all orthodontists.
This year, the AAO Winter Conference focused on
3D printing and the evolving technologies associated
with in-house aligners. It allowed members and
their teams to receive hands-on demonstrations
with various companies and technologies. The
Annual Session in Chicago is also the debut of the
new persona tracks. This new feature had seven
paths to help curate your experience, navigate the
agenda, and put your goals front and center while
featuring the specialty's best education, innovation,
and high-caliber networking with a dynamic
community of peers.
We continue to also reimagine AAO's governance
structure to improve diversity, representation,
and agility. Last year, we adopted a new method
for selecting the Speaker of the House that
moved away from a geographic rotation through
constituents and toward a more skills-based
application process. We appointed two new
12
PCSO Bulletin Spring 2023

Pacific Coast Society of Orthodontists Bulletin Spring 2023

Table of Contents for the Digital Edition of Pacific Coast Society of Orthodontists Bulletin Spring 2023

Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 1
Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 2
Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 3
Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 4
Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 5
Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 6
Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 7
Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 8
Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 9
Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 10
Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 11
Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 12
Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 13
Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 14
Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 15
Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 16
Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 17
Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 18
Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 19
Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 20
Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 21
Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 22
Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 23
Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 24
Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 25
Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 26
Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 27
Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 28
Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 29
Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 30
Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 31
Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 32
Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 33
Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 34
Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 35
Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 36
Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 37
Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 38
Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 39
Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 40
Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 41
Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 42
Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 43
Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 44
Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 45
Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 46
Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 47
Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 48
Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 49
Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 50
Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 51
Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 52
Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 53
Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 54
Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 55
Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 56
Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 57
Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 58
Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 59
Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 60
Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 61
Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 62
Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 63
Pacific Coast Society of Orthodontists Bulletin Spring 2023 - 64
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