InTents April/May 2023 - 14

events | company profile
Regal reputation
From the White House to the Super Bowl, Ontario's Regal Tents
specializes in high-profile events.
By Michelle Miron
Regal Tents & Structures
regaltent.com
Year founded: Regal Tents was
founded in 1987. It was purchased by
Chair-man Mills in 2021 and its tent
division is comprised of Regal Tents &
Structures and Advanced Tent Rental.
Number of employees: Regal
and ATR each have 25 full-time
staff. Both companies double in
size during the summer season.
Primary business: Regal and ATR are
tent rental companies, focusing on
tent and flooring rentals across North
America. The parent company, Chairman
Mills, has a rental division and
a premium furniture rental division.
C
anadian sales executive Michelle
McCulloch knew from age 12 she
wanted to become involved in the tent
rental industry.
Growing up in the Ontario-based family
business Regal Tents & Structures, the
now-40-year-old sales executive was able
to learn the tricks of the trade thanks to
strong mentorship from her parents.
While she answered phones and otherwise
worked behind the scenes, her bookkeeper
mom showed her the financial
end and her salesman dad taught her the
importance of establishing relationships.
" I remember being a kid and sitting
RIGHT: Regal was hired to install
multiple tents for the Super Bowl
LIII Live Experience in 2019.
BELOW: Michelle McCulloch is
the VP of tents and structures for
Regal Tents & Structures. Photo by
Michelle MacLeod Photography.
around the dinner table talking about the
incredible events we were going to be a part
of, " she notes. " Once we did a brand launch
in Central Park, and another time we put a
tent on the White House front lawn. It just
sounded so exciting to me, and I knew
I wanted to be a part of it. "
Playing in the big leagues
Because Regal is known for its ability to
aptly handle large and challenging projects,
many of its installations have been very
high profile. For example, the firm was
hired to install multiple tents for the Super
Bowl LIII Live Experience in 2019, a task
that involved custom branding for multiple
sponsors. McCulloch calls the outcome " an
incredible feat. " One event that stands out
for McCulloch was the $2,500-to-$10,000/
plate fundraiser held by Madonna and
fashion brand Gucci on the lawn of the
United Nations, to benefit her charitable
organization Raising Malawi.
Due to temperature variations, Regal
had to transport vinyl for the fundraiser in
climate-controlled trucks, using electric
blankets and heat blowers to prevent
cracking and shattering. A customengineered
floor was also designed to
weigh down the structures.
14 intents april-may 2023
http://www.regaltent.com

InTents April/May 2023

Table of Contents for the Digital Edition of InTents April/May 2023

InTents April/May 2023 - Cover1
InTents April/May 2023 - Cover2
InTents April/May 2023 - 1
InTents April/May 2023 - 2
InTents April/May 2023 - 3
InTents April/May 2023 - 4
InTents April/May 2023 - 5
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InTents April/May 2023 - 7
InTents April/May 2023 - 8
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InTents April/May 2023 - Cover3
InTents April/May 2023 - Cover4
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