InTents April/May 2024 - 24

escort walls, etc., " Kemp says. " At the
time, most options included basic folding
chairs, tables and simple place settings. "
In determining what items to stock in
the company's inventory, Kemp follows
the trends, consults with planners and
takes note of popular requests. If she
receives multiple requests for a rental,
she assumes it could be a hit, or hopefully
at least pay for itself.
" When it comes to retiring items, we
can quickly run an inventory report
to see what rentals aren't requested
enough to take up valuable space in our
warehouse, " Kemp says. " Something
that was a big revenue generator last
year could fall flat this year. Trends
change quickly in this industry. Those
ABOVE: A regal tented structure creates
both a statement and a focal point for
wedding guests.
RIGHT: Amber-colored glassware and
gold-toned silverware add a unique flair
to the lush floral tablescape. Photos
courtesy of Illusions Rentals & Designs.
500 specialty chairs you just invested
in may not have the 'shelf life' you had
hoped for. It can be difficult to keep up. "
For Illusions, items that continually
provide a high ROI include the
company's in-house tenting and
fabrications investments. It rents a high
volume of structures from 20-by-20foot
tents to triple-decker structures.
The company also has an abundance
of large thematic specialty items to
incorporate within, such as oversized
trees, Alice in Wonderland-themed
8-foot-tall teacups and 12-foot-tall
cowboy boots, to name a few.
" Other rental items with high ROI for
us are various folding chairs and linen, "
Ontjes says.
WE CANNOT ALL
OWN EVERYTHING.
COLLABORATION
BETWEEN KEY PARTNERS
ALLOWS EACH RENTAL
COMPANY TO EXPAND
IN SPECIFIC AREAS
WHILE NOT LIMITING
THE CLIENTS' ACCESS
TO GOODS.
Laurie Ontjes,
Illusions Rentals and Designs
24 intents april-may 2024

InTents April/May 2024

Table of Contents for the Digital Edition of InTents April/May 2024

InTents April/May 2024 - Cover1
InTents April/May 2024 - Cover2
InTents April/May 2024 - 1
InTents April/May 2024 - 2
InTents April/May 2024 - 3
InTents April/May 2024 - 4
InTents April/May 2024 - 5
InTents April/May 2024 - 6
InTents April/May 2024 - 7
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InTents April/May 2024 - Cover3
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