InTents April/May 2024 - 27

TABLES
Turning the
With functionality and flair, tables play a pivotal role in
elevating event experiences.
By Holly Eamon
C
overed or bare,
cocktail or
farmhouse-style,
tables are
transcending
their conventional role as
pillars of support, serving
as integral components for
fostering connection and
awe among event guests.
" We're seeing a kind of
dichotomy happening, " says
Bill Child, account manager
at Look My Table, Huntington
Beach, Calif. " The focus on event
aesthetics is growing as people
continue to embrace social media
and 'one-up' what they see online
to wow their guests. At the same
time, the growing acceptance
of more casual gatherings
that started during the COVID
pandemic has led to an increase
in casual events focused on social
connections, not the decor. "
These two opposing
trends underscore one,
shared necessity: creativity.
Whether an event planner is
conceptualizing elaborate,
themed place settings or table
and chair arrangements that will
facilitate better conversation,
" their creativity is only limited
by their tools, " Child says.
CUSTOM EFFECTS
Look My Table is a recent
collaboration between
Instent Industries, a tent and
furniture manufacturer also
in Huntington Beach, and
SINOTEC, a European event
furniture company. Drawing
inspiration from its European
roots, the Look My Table line
includes modular cocktail, coffee
and buffet tables that can be
easily customized by mixing
and matching its tabletops,
frames, finishes and colors.
" They give planners and
designers flexibility to make
every event look different-
and even make a game-time
decision on-site if they need to
change out a color or style on
the fly, " says Joel Gumbayan,
digital marketing manager.
With modern tabletop colors
ranging from marble to bamboo,
InTentsMag.com 27
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InTents April/May 2024

Table of Contents for the Digital Edition of InTents April/May 2024

InTents April/May 2024 - Cover1
InTents April/May 2024 - Cover2
InTents April/May 2024 - 1
InTents April/May 2024 - 2
InTents April/May 2024 - 3
InTents April/May 2024 - 4
InTents April/May 2024 - 5
InTents April/May 2024 - 6
InTents April/May 2024 - 7
InTents April/May 2024 - 8
InTents April/May 2024 - 9
InTents April/May 2024 - 10
InTents April/May 2024 - 11
InTents April/May 2024 - 12
InTents April/May 2024 - 13
InTents April/May 2024 - 14
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InTents April/May 2024 - 16
InTents April/May 2024 - 17
InTents April/May 2024 - 18
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InTents April/May 2024 - Cover3
InTents April/May 2024 - Cover4
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