InTents April/May 2024 - 33

Clamoring
for custom
Social media has fueled the demand for highly
customized events, while also causing some
clients to have unrealistic expectations. How to be
transparent and up-front about deliverables.
By Pamela Mills-Senn
lue Spark Event Design has always
prioritized customization, says Heather
Pilcher, CEO/executive producer for
the company that is headquartered in
Orlando, Fla. If a client doesn't bring
up customization, Pilcher says her company suggests it as
a way to create a more impactful event experience.
Over the years, Blue Spark has designed some memorable projects.
One of her favorites was a client who requested that an Airstream trailer
be displayed-on the second floor.
" Due to the logistical constraints, it was not feasible to physically
In addition to the 82-by-196-foot
Losberger De Boer tent selected to
accommodate 220 wedding/reception
guests, All Occasions provided five
crystal chandeliers, tables, chairs, dance
floor, staging, along with a catering
tent and kitchen equipment, a restroom
trailer structure, custom steel uprights
for wrought iron entry gates and more.
Photo courtesy of TM Photography and
All Occasions Event Rentals.
transport an actual trailer to that specific area of the building, " Pilcher
says. " To fulfill the client's vision, we designed, built and installed a faux,
three-dimensional Airstream trailer, tailor-made for the available space. "
The rise of social media has accelerated the interest in customization,
she adds, particularly for her corporate client events.
" With the use of hashtags and Instagram-worthy photo moments,
attendees now seek to engage with brands like never before, " Pilcher
explains. " Just like any well-executed event, incorporating a unique
experience within the brand's atmosphere fosters a sense of connection
to the brand itself. This in turn can boost sales and cultivate a greater
appreciation for the company's offerings. "
InTentsMag.com 33
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InTents April/May 2024

Table of Contents for the Digital Edition of InTents April/May 2024

InTents April/May 2024 - Cover1
InTents April/May 2024 - Cover2
InTents April/May 2024 - 1
InTents April/May 2024 - 2
InTents April/May 2024 - 3
InTents April/May 2024 - 4
InTents April/May 2024 - 5
InTents April/May 2024 - 6
InTents April/May 2024 - 7
InTents April/May 2024 - 8
InTents April/May 2024 - 9
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