InTents April/May 2024 - 34

DIAMOND DREAMS,
RHINESTONE REALITIES
Tommy Wilson, director of event
services for All Occasions Event Rental
in Cincinnati, Ohio, says his company
" THERE IS ALWAYS
SOME SORT OF
DISCONNECT
BETWEEN THE CLIENT'S
EXPECTATIONS AND
THE TRUE COST. "
TOMMY WILSON,
ALL OCCASIONS EVENT RENTAL
has always offered customization.
" We do a lot of custom vinyl decals on
bars and dance floors, " he says. " On the
tent side, we customize about 25% of our
events. That number is closer to 50% if
you include customized lighting. "
Wilson says one issue his team
encounters is people wanting to
customize but not having the budget
for it. And while social media has been
a big driver in terms of demand, it has
propelled the clamor for certain products,
making them sometimes difficult to find,
potentially adding to costs.
" We try to have candid conversations
When a wedding couple's plan for decor
proved too expensive, All Occasions Event
Rental devised this stunning ceiling art
for the tent's reception and dinner area
instead. Photo courtesy of TM Photography
and All Occasions Event Rentals.
with the clients early in the process, " he
says. " Some are more transparent about
their budget than others. There is always
some sort of disconnect between the
client's expectations and the true cost. "
This can prove especially true
when it comes to tents, says Melynda
Norman-Lee, event manager for J J L
Events Inc., in Toronto, Ont., Canada.
The company specializes in outdoor
events, collaborating with clients in the
automotive, oil and gas, amusement park
industries and more. It also works with
individual clients, as well as consulting,
designing and managing the custom
installation of tents, tension structures,
awnings, etc.
Common misperceptions she
encounters are people thinking a tent
is a less expensive option and not
understanding what constitutes custom
versus standard.
" What we find is they expect aboveand-beyond
service and quality for the
same price as putting up a tent in a field
or parking lot, " she says. " I think social
media has orchestrated 'finished looks'
that set expectations for what clients see
as normal, which means they have high
expectations for 'standard.' "
Norman-Lee prefers to avoid
significantly customizing the tent, since
this could require engineering. Instead,
the company suggests design solutions
whenever possible.
" Adding leg extensions or cutting roof
or wall fabric around a tree or bush don't
have to be significant budget items, " she
explains. " If we have to fit those ideas
into the design of the space, it can help
us look better to clients as we can show
we're doing our best to keep costs down. "
But if additional modifications are
needed-such as installing a frame or
fabric around trees or from two levels-
costs might rise, as this may require
more time or additional crew. And if the
modifications involve the frame itself,
input from an engineer could affect the
customization options the company
presents to the client, Norman-Lee adds.
" It's not always either/or, bigger or
smaller, or elsewhere, " she says. " It can
be an 'instead' solution. We look at the
34 intents april-may 2024

InTents April/May 2024

Table of Contents for the Digital Edition of InTents April/May 2024

InTents April/May 2024 - Cover1
InTents April/May 2024 - Cover2
InTents April/May 2024 - 1
InTents April/May 2024 - 2
InTents April/May 2024 - 3
InTents April/May 2024 - 4
InTents April/May 2024 - 5
InTents April/May 2024 - 6
InTents April/May 2024 - 7
InTents April/May 2024 - 8
InTents April/May 2024 - 9
InTents April/May 2024 - 10
InTents April/May 2024 - 11
InTents April/May 2024 - 12
InTents April/May 2024 - 13
InTents April/May 2024 - 14
InTents April/May 2024 - 15
InTents April/May 2024 - 16
InTents April/May 2024 - 17
InTents April/May 2024 - 18
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InTents April/May 2024 - 33
InTents April/May 2024 - 34
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InTents April/May 2024 - Cover3
InTents April/May 2024 - Cover4
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