InTents April/May 2024 - 36

Knowing the company's overhead
MAKING IT HAPPEN
T
he clients wanted to use their
backyard for their wedding and
reception, which presented multiple
challenges, says Melynda Norman-Lee,
event manager for J J L Events Inc. in
Toronto, Ont., Canada.
" The backyard had a small deck at
the back of the house with two levels;
an infinity pool with a glass surround;
a pool house with a pergola overhang
that sat at the back edge of the pool;
and an old apple tree in a very fragile
state that could not be damaged, " she
recalls. " The space also included a
steep hill of un-landscaped greenery
and trees. "
The solution? Along with constructing
a cocktail/receiving tent on the front
driveway, creating more space in the
back for the ceremony and reception,
Norman-Lee says the company worked
with an engineer to build a floor over
36 intents april-may 2024
the pool, allowing the clients to safely
use that space as the main dining area
for their 100 guests. J J L Events built
a custom-sized tent over the pool,
attaching additional small tents to create
bar, band, dance and lounge spaces,
keeping the entire event under one roof.
In order to cover as much area as
possible between the house and start
of the incline, the company worked with
the manufacturer to reduce the size of
one of the main tent's sections to 8 feet
rather than 15 feet.
Constructing a platform for the
ceremony tent also required building
scaffolding into the side of the hill.
" To help accomplish this, the crew
used 5-inch screw anchors to secure
the scaffolding into the hills and trees
to secure themselves as they built, " she
explains. " The installation took a week
[of] long days. "
helps All Occasions figure out its
customization mark-ups, says Wilson.
The company also considers its level of
experience with the custom element;
if it's brand new, the decision will be
made to build in more labor to allow
for potential adjustment time on-site.
Creating a mockup of the element/
project, building that into the pricing,
is sometimes necessary as well. He also
inquires about the client's vision to help
match the level of the event with the
client's budget.
Norman-Lee says when quoting, J J L
Events presents clients with an itemized
cost list. This helps clients determine
where they want to spend their money,
also providing an opportunity to
discuss where they might like to make
adjustments to meet their budgets.
Some things the company bases its
tent customizing pricing on include:
* Any additional time required for
installation/removal

InTents April/May 2024

Table of Contents for the Digital Edition of InTents April/May 2024

InTents April/May 2024 - Cover1
InTents April/May 2024 - Cover2
InTents April/May 2024 - 1
InTents April/May 2024 - 2
InTents April/May 2024 - 3
InTents April/May 2024 - 4
InTents April/May 2024 - 5
InTents April/May 2024 - 6
InTents April/May 2024 - 7
InTents April/May 2024 - 8
InTents April/May 2024 - 9
InTents April/May 2024 - 10
InTents April/May 2024 - 11
InTents April/May 2024 - 12
InTents April/May 2024 - 13
InTents April/May 2024 - 14
InTents April/May 2024 - 15
InTents April/May 2024 - 16
InTents April/May 2024 - 17
InTents April/May 2024 - 18
InTents April/May 2024 - 19
InTents April/May 2024 - 20
InTents April/May 2024 - 21
InTents April/May 2024 - 22
InTents April/May 2024 - 23
InTents April/May 2024 - 24
InTents April/May 2024 - 25
InTents April/May 2024 - 26
InTents April/May 2024 - 27
InTents April/May 2024 - 28
InTents April/May 2024 - 29
InTents April/May 2024 - 30
InTents April/May 2024 - 31
InTents April/May 2024 - 32
InTents April/May 2024 - 33
InTents April/May 2024 - 34
InTents April/May 2024 - 35
InTents April/May 2024 - 36
InTents April/May 2024 - 37
InTents April/May 2024 - 38
InTents April/May 2024 - 39
InTents April/May 2024 - 40
InTents April/May 2024 - 41
InTents April/May 2024 - 42
InTents April/May 2024 - 43
InTents April/May 2024 - 44
InTents April/May 2024 - Cover3
InTents April/May 2024 - Cover4
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