InTents December2022/January 2023 - 26

C
ustomers across the globe are starting to put their money where their
mouths are when choosing eco-friendly products and services.
In fact, one IBM study in 2022 found that 49% of customers worldwide
have recently paid a premium-an average of 59% more-for a product
branded as sustainable or socially responsible.
What does that mean for event planners and tent rental fi rms? They must pay
attention to their business practices and merchandise so customers can see they're
doing their part for the environment. And in some instances, that may be challenging.
" Today's executives walk a tightrope,
balancing the long-term imperative to
protect the planet with the short-term
need to preserve the bottom line, " notes
researcher Jane Cheung in the IBM
report. " In the race to reduce emissions,
consumption, and waste-while
protecting biodiversity-everything is
on the table. Supply chains are being
recalibrated. Source materials are evolving.
Travel requests are carefully scrutinized. "
In this piece, we'll explore how tent
manufacturers, rental services and event
planners are inding a balance between
sustainability and proitability.
" WE AS AN INDUSTRY
NEED TO BE BOLD. "
Those in the event planning industry are
only too aware of the massive potential it
presents for waste and pollution, according
to JoAnn Moore of JoAnn Moore Wedding,
Design & Event Planning in Vail, Colo.
She points to one high-end planner who
routinely throws away elaborate fresh
lower arrangements after events, and
another who once cut down multiple tree
branches outside a site so he could design
a faux forest inside. A different event
manager once swept piles of plastic glitter
into the adjacent landscape rather than
scooping it up inside the tent.
Moore, a lifelong environmentalist,
Working with Florida fl oral designer Xquisite Designs/Flowers, JoAnn Moore made
this event more sustainable by matching the fresh fl owers on the tabletops with
reusable faux fl owers on the ceilings. Photo courtesy of Donny Zavala.
26 intents dec 2022-jan 2023
says she noticed widespread wasteful
practices when she got into event
planning more than 30 years ago. She

InTents December2022/January 2023

Table of Contents for the Digital Edition of InTents December2022/January 2023

InTents December2022/January 2023 - Cover1
InTents December2022/January 2023 - Cover2
InTents December2022/January 2023 - 1
InTents December2022/January 2023 - 2
InTents December2022/January 2023 - 3
InTents December2022/January 2023 - 4
InTents December2022/January 2023 - 5
InTents December2022/January 2023 - 6
InTents December2022/January 2023 - 7
InTents December2022/January 2023 - 8
InTents December2022/January 2023 - 9
InTents December2022/January 2023 - 10
InTents December2022/January 2023 - 11
InTents December2022/January 2023 - 12
InTents December2022/January 2023 - 13
InTents December2022/January 2023 - 14
InTents December2022/January 2023 - 15
InTents December2022/January 2023 - 16
InTents December2022/January 2023 - 17
InTents December2022/January 2023 - 18
InTents December2022/January 2023 - 19
InTents December2022/January 2023 - 20
InTents December2022/January 2023 - 21
InTents December2022/January 2023 - 22
InTents December2022/January 2023 - 23
InTents December2022/January 2023 - 24
InTents December2022/January 2023 - 25
InTents December2022/January 2023 - 26
InTents December2022/January 2023 - 27
InTents December2022/January 2023 - 28
InTents December2022/January 2023 - 29
InTents December2022/January 2023 - 30
InTents December2022/January 2023 - 31
InTents December2022/January 2023 - 32
InTents December2022/January 2023 - 33
InTents December2022/January 2023 - 34
InTents December2022/January 2023 - 35
InTents December2022/January 2023 - 36
InTents December2022/January 2023 - 37
InTents December2022/January 2023 - 38
InTents December2022/January 2023 - 39
InTents December2022/January 2023 - 40
InTents December2022/January 2023 - 41
InTents December2022/January 2023 - 42
InTents December2022/January 2023 - 43
InTents December2022/January 2023 - 44
InTents December2022/January 2023 - 45
InTents December2022/January 2023 - 46
InTents December2022/January 2023 - 47
InTents December2022/January 2023 - 48
InTents December2022/January 2023 - Cover3
InTents December2022/January 2023 - Cover4
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