InTents December2022/January 2023 - 33

crew to put on a show. But instead of
being on screen, the show is in person, "
he says. " I quickly fell in love with the
many ways branding and visual effects
can help tell the story of an event. "
From custom carpets and runners to
vinyl, turf and synthetic grass, FloorEXP
designs looring for all types of tented
events, though sporting events have taken
the lead recently. " After being cooped up for
so long, consumers are driving demand for
bigger and bigger sporting events, " Stoken
says. " A lot of brands are noticing that and
getting more creative with how they show
up to these events. "
Handmade carpet inlays are Stoken's
favorite product to design and fabricate.
He creates a custom design template in
Adobe Illustrator®
, prints it to any scale
using a wide-format printer, and then
staples it to a piece of carpet for easy
tracing. Using a knife, he cuts out shapes
based on the template design and hot
glues them together.
His company prints products as well,
but Stoken says the craftsmanship
and quality of the handmade inlays
are second to none. " Technology for
printed looring-carpet, especially-is
certainly getting better. And we use dye
sublimation, which gives the carpet deep,
rich colors that really pop. However, the
carpet we can print on is thin and wears
out quickly for longer-term events. So, it
always depends on the customer's needs
and inding a delicate balance between
aesthetics and functionality. "
DETERMINING THE
BEST INK FOR THE JOB
Tent graphics have come a long way
since the cumbersome cut-adhererepeat
process from decades ago.
Today, companies typically use UV,
latex or solvent ink to digitally print
designs directly onto the tent fabric.
UV and latex inks are growing in
popularity because they are more
LEFT: TopTec Event Tents provided this 30x30 Gable FutureTrac tent to
Eastern Michigan University, helping the women's soccer team showcase
its team pride. Photo courtesy of Eastern Michigan University.
ABOVE: At the IFAI Tent Expo in January 2022, Fred's Tents installed a
clear roof panel and sidewall to highlight different print capabilities. The
roof panel featured a black scroll visible on both sides. The sidewall
showcased the fi ve-pass printing process that allows for a different
image on each side of the material-this colorful version on the inside
was black and white on the outside. Photo courtesy of Fred's Tents.
InTentsMag.com 33
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InTents December2022/January 2023

Table of Contents for the Digital Edition of InTents December2022/January 2023

InTents December2022/January 2023 - Cover1
InTents December2022/January 2023 - Cover2
InTents December2022/January 2023 - 1
InTents December2022/January 2023 - 2
InTents December2022/January 2023 - 3
InTents December2022/January 2023 - 4
InTents December2022/January 2023 - 5
InTents December2022/January 2023 - 6
InTents December2022/January 2023 - 7
InTents December2022/January 2023 - 8
InTents December2022/January 2023 - 9
InTents December2022/January 2023 - 10
InTents December2022/January 2023 - 11
InTents December2022/January 2023 - 12
InTents December2022/January 2023 - 13
InTents December2022/January 2023 - 14
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InTents December2022/January 2023 - 17
InTents December2022/January 2023 - 18
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InTents December2022/January 2023 - 48
InTents December2022/January 2023 - Cover3
InTents December2022/January 2023 - Cover4
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