InTents December2022/January 2023 - 35

of renting as they had in the past. And
if they're willing to invest in a tent long
term, they're certainly going to want
visibility, " Bolt says.
Lori Basham, ofice manager at Central
Tent, which has locations in Humble,
Texas, and Ringgold, Ga., has witnessed
the same trend. " Right now, we're doing
a lot of logos for smaller businesses
who want brighter and bolder ways to
advertise, " she says. " Restaurants, car
dealerships-you name it. Business
owners want to stand out more than
ever, and even just larger, crisper, more
colorful lettering can make a difference. "
Supply chain issues have stalled
printing machinery updates at Central
Tent, but Basham is looking forward
to expanding the company's printing
options over the next few years.
" Whether they're internal, external, on
roofs, sidewalls or loors, graphics just
keep getting better. It's an exciting space
to be in. "
DISCERNING FUTURE TRENDS
The booming interest and advances
in printing technology don't appear to
be slowing down anytime soon. Bolt
cautions that this may create factions
within the industry: " Some people don't
want to deal with the costs or intricacies
associated with graphics, but others are
fully embracing it. At TopTec, we pick
and choose print projects that make
the most sense for our business. It's
never fun to turn down jobs, but this
approach has worked well for us so far. "
For those who are all in, many
opportunities abound. A recent
occurrence Tracy is seeing more of,
for example, is illing a void caused by
ongoing supply chain delays. As speciic
colors of fabric become increasingly
unavailable, entire color palettes
identiied through the Pantone®
Matching System (PMS) can instead be
printed to achieve the same look.
Tracy is also anticipating new ink
technologies that could be sensitive to
temperature or light. " Think of what we
could do with ink properties similar to
those used in the Coors Light cans that
change color when they reach a speciic
temperature or that become relective
when met with light. "
Another technique he's already
implemented and hopes to use more
often in the future is the ive-pass
process (also called a dual image):
Printing on translucent material, a
graphic layer is then followed by white
ink, then black ink, then white ink blockout
layers and then a different graphic
layer, resulting in a different image on
each side of the material.
" It's hard to be on top of the
game because new techniques and
technologies are coming out so quickly,
but we're trying to stay in front of it all
and bring new and creative ideas to the
industry, " Tracy says. " I don't know what
we'll be learning or training employees
on in two or three years, but I know it
will be innovative and help our industry
continue to move forward. "
Holly Eamon is a business writer and editor
based in Minneapolis, Minn.
" WHETHER THEY'RE
INTERNAL, EXTERNAL,
ON ROOFS, SIDEWALLS
OR FLOORS,
GRAPHICS JUST KEEP
GETTING BETTER.
IT'S AN EXCITING
SPACE TO BE IN. "
LORI BASHAM
CENTRAL TENT
Using its Pebble Beach Turf, the FloorEXP
team hand-cut and pieced together this
50-by-50-ft. inlaid turf design for the 2018
FIFA World Cup Qualifi er. The client wanted
to use the exact same setup in fi ve different
cities-all during the same weekend.
FloorEXP made fi ve identical fi elds, shipped
them to fi ve different cities and had fi ve
different installations occurring at the
same time. Photo courtesy of FloorEXP.
InTentsMag.com 35
http://www.InTentsMag.com

InTents December2022/January 2023

Table of Contents for the Digital Edition of InTents December2022/January 2023

InTents December2022/January 2023 - Cover1
InTents December2022/January 2023 - Cover2
InTents December2022/January 2023 - 1
InTents December2022/January 2023 - 2
InTents December2022/January 2023 - 3
InTents December2022/January 2023 - 4
InTents December2022/January 2023 - 5
InTents December2022/January 2023 - 6
InTents December2022/January 2023 - 7
InTents December2022/January 2023 - 8
InTents December2022/January 2023 - 9
InTents December2022/January 2023 - 10
InTents December2022/January 2023 - 11
InTents December2022/January 2023 - 12
InTents December2022/January 2023 - 13
InTents December2022/January 2023 - 14
InTents December2022/January 2023 - 15
InTents December2022/January 2023 - 16
InTents December2022/January 2023 - 17
InTents December2022/January 2023 - 18
InTents December2022/January 2023 - 19
InTents December2022/January 2023 - 20
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InTents December2022/January 2023 - 48
InTents December2022/January 2023 - Cover3
InTents December2022/January 2023 - Cover4
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