InTents Idea Book 2024 - 26

tents | showrooms
Not just for show
How event specialists are adapting to attract
clientele in the digital world with both in-person
and virtual showrooms
By Kelly Hartog
B
eauty, they say, is in the eye of the beholder, and never
is that more true than when hosting an event. Whether
it's throwing a lavish wedding, a small intimate gathering
or a gala dinner, those seeking to create that perfect
event want to get a very clear sense of the space they're
attempting to create. While event companies' websites give
some idea of what's on offer, many prospective clients these
days are seeking an all-inclusive online experience.
Providing that has required embracing the digital realm,
RIGHT: Event Source has
five design centers across
the country, with another
three slated to open in 2024.
The principal center is a
75,000-square-foot facility in
Cleveland, Ohio.
BELOW: For many clients,
being able to feel the texture
of the linens they select is
vital, while others are content
to shop online. Photos
courtesy of Event Source.
which for some includes offering virtual showrooms. Even
for those that focus more on the in-person experience,
having a robust online presence is essential to remain
competitive and marketing departments must focus on a
whole range of digital promotions to bring in new clientele.
Event production companies have addressed these
challenges in various ways and in this article, we'll look at
the different approaches taken by three companies.
Embracing digital challenges
Event Source has five design centers across the country,
with another three slated to open in 2024. The principal
center is a 75,000-square-foot facility in Cleveland, Ohio.
" Our digital showroom serves as an important initial
step for many of our clients, allowing them to explore
our product offerings from the comfort of their own
space, " says Event Source's brand and content marketing
manager Lindsey Saxon. " We've noticed that a significant
portion of our clientele prefer to conduct their business
strictly online, " she says. " While some clients use
the digital showroom as a starting point, many find the
convenience and efficiency of online ordering to be their
preferred method, with no need for an in-person visit. "
However, Saxon adds that there are some customers who
" value a more visual and personal approach, often choosing
to visit our physical location. Offering both [online
and in-person] options ensures that we effectively serve
the needs of all our clients. "
Chair-Man Mills Corp. has five showrooms across
Canada, with its headquarters in Toronto, Ont. director
26 intents IDEA book 2024

InTents Idea Book 2024

Table of Contents for the Digital Edition of InTents Idea Book 2024

InTents Idea Book 2024 - Cover1
InTents Idea Book 2024 - Cover2
InTents Idea Book 2024 - 1
InTents Idea Book 2024 - 2
InTents Idea Book 2024 - 3
InTents Idea Book 2024 - 4
InTents Idea Book 2024 - 5
InTents Idea Book 2024 - 6
InTents Idea Book 2024 - 7
InTents Idea Book 2024 - 8
InTents Idea Book 2024 - 9
InTents Idea Book 2024 - 10
InTents Idea Book 2024 - 11
InTents Idea Book 2024 - 12
InTents Idea Book 2024 - 13
InTents Idea Book 2024 - 14
InTents Idea Book 2024 - 15
InTents Idea Book 2024 - 16
InTents Idea Book 2024 - 17
InTents Idea Book 2024 - 18
InTents Idea Book 2024 - 19
InTents Idea Book 2024 - 20
InTents Idea Book 2024 - 21
InTents Idea Book 2024 - 22
InTents Idea Book 2024 - 23
InTents Idea Book 2024 - 24
InTents Idea Book 2024 - 25
InTents Idea Book 2024 - 26
InTents Idea Book 2024 - 27
InTents Idea Book 2024 - 28
InTents Idea Book 2024 - 29
InTents Idea Book 2024 - 30
InTents Idea Book 2024 - 31
InTents Idea Book 2024 - 32
InTents Idea Book 2024 - 33
InTents Idea Book 2024 - 34
InTents Idea Book 2024 - 35
InTents Idea Book 2024 - 36
InTents Idea Book 2024 - 37
InTents Idea Book 2024 - 38
InTents Idea Book 2024 - 39
InTents Idea Book 2024 - 40
InTents Idea Book 2024 - Cover3
InTents Idea Book 2024 - Cover4
https://www.nxtbook.com/ata/intents/intents-june-july-2024
https://www.nxtbook.com/ata/intents/intents-april-may-2024
https://www.nxtbook.com/ata/intents/intents-february-march-2024
https://www.nxtbook.com/ata/intents/intents-idea-book-2024
https://www.nxtbook.com/ata/intents/intents-december-2023-january-2024
https://www.nxtbook.com/ata/intents/intents-october-november-2023
https://www.nxtbook.com/ata/intents/intents-august-september-2023
https://www.nxtbook.com/ata/intents/intents-june-july-2023
https://www.nxtbook.com/ata/intents/intents-april-may-2023
https://www.nxtbook.com/ata/intents/-intents-february-march-2023
https://www.nxtbook.com/ata/intents/intents-idea-book-2023
https://www.nxtbook.com/ata/intents/intents-december2022-january-2023
https://www.nxtbook.com/ata/intents/intents-october-november-2022
https://www.nxtbook.com/ifai/intents/intents-august-september-2022
https://www.nxtbook.com/ifai/intents/intents-june-july-2022
https://www.nxtbook.com/ifai/intents/intents-april-may-2022
https://www.nxtbook.com/ifai/intents/intents-february-march-2022
https://www.nxtbook.com/ifai/intents/intents-december-2021-january-2022
https://www.nxtbook.com/ifai/intents/intents-october-november-2021
https://www.nxtbook.com/ifai/intents/intents-august-september-2021
https://www.nxtbook.com/ifai/intents/intents-june-july-2021
https://www.nxtbook.com/ifai/intents/intents-april-may-2021
https://www.nxtbook.com/ifai/intents/intents-february-march-2021
https://www.nxtbook.com/ifai/intents/1220IT
https://www.nxtbook.com/ifai/intents/1020IT
https://www.nxtbook.com/ifai/intents/0820IT
https://www.nxtbook.com/ifai/intents/0620IT
https://www.nxtbook.com/ifai/intents/0420IT
https://www.nxtbook.com/ifai/intents/0220IT
https://www.nxtbook.com/ifai/intents/1219IT
https://www.nxtbook.com/ifai/intents/1019IT
https://www.nxtbook.com/ifai/intents/0819IT
https://www.nxtbook.com/ifai/intents/0619IT
https://www.nxtbook.com/ifai/intents/0419IT
https://www.nxtbook.com/ifai/intents/0219IT
https://www.nxtbook.com/ifai/intents/1218IT
https://www.nxtbook.com/ifai/intents/1018IT
https://www.nxtbook.com/ifai/intents/0818IT
https://www.nxtbook.com/ifai/intents/0618IT
https://www.nxtbook.com/ifai/intents/0418IT
https://www.nxtbook.com/ifai/intents/0218IT
https://www.nxtbookmedia.com