InTents Idea Book 2024 - 28

tents | showrooms
of marketing Janice D'Souza says the
company is focused more on its in-person
showrooms but notes that having an
online presence is also important. " We
appreciate the convenience of showcasing
our products online, " she says, " but a
significant portion of our clients highly
value and crave the option of visiting
our showrooms in person. " D'Souza
explains that's because Chair-man Mills
believes events are " all about in-person
collaboration and human connection. In
our in-person showrooms, clients come
in with a vision and they leave with their
dream brought to life. It's an emotional
journey as they can walk around our
products, sit down on the sofas, feel the
textures of linens and discover products on
our shelves in real time. " That experience,
she says, can't be replicated online.
At the completely other end of the
spectrum is A1 Tablecloth Co. in South
Hackensack, N.J., which has only a virtual
showroom. However, unlike Chair-Man
Mills and Event Source, which cover a
variety of event products, A1 deals only
in linens. To this end, the company has its
singular showroom " hub " says creative
director Jimmy Onello. " Within that hub
are options for an indoor and outdoor
event space that a user can work in and
customize as they see fit, " he explains.
A1's virtual showroom showcases its
vast array of linens and is set up in much
the same way as an in-person showroom
" if we had one, " Onello adds.
ABOVE: While clients often use the
company's digital showroom as a starting
point, Saxon says many still prefer the
more visual and personal option of
visiting the showroom in person.
BELOW: With over a million products to
choose from, Event Source's clients are
encouraged to visit the showroom and
browse in a manner similar to a traditional
retail store. Photos courtesy of Event Source.
28 intents IDEA book 2024

InTents Idea Book 2024

Table of Contents for the Digital Edition of InTents Idea Book 2024

InTents Idea Book 2024 - Cover1
InTents Idea Book 2024 - Cover2
InTents Idea Book 2024 - 1
InTents Idea Book 2024 - 2
InTents Idea Book 2024 - 3
InTents Idea Book 2024 - 4
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InTents Idea Book 2024 - Cover3
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