InTents June/July 2023 - 42

business | management
Early in my distribution career, my
The cost of labor
and the instability of
employment force
us to look at how
much we can keep
under our own roof.
company wants this function to produce
tremendous amounts of work but seems
to be unwilling to invest in the labor to
cover the requests. Stepping back for a
moment, how could we use outsourcing
to lighten the load on the team? Everyone
wants to have a social media presence.
A presence takes time and money to
develop, but it can be very difficult to
determine the return on said time and
money. By working with a social media
management company, the team can
focus on the right content and leave the
mechanics up to someone else.
I recently ran across a company
called Acadia. It specializes in providing
marketing interns, virtually, for an
incredibly inexpensive rate. For $500,
you get an intern for 10 hours a week for
12 weeks. In addition, you are expected
to take an hour or two a week to mentor
the intern and offer career guidance.
This seems like a great way to offload
some simple tasks very economically. I
also ran across a firm that will analyze all
your co-op advertising dollars and help
you maximize their usage. Furthermore,
a friend of mine recently started a
fractional CMO (chief marketing officer)
service company. I have heard of
fractional CFO (chief financial officer)
services for many years, but a fractional
CMO was a first.
42 intents june-july 2023
family used human resources (HR) and
benefits consulting companies to help
us navigate these muddied waters. As
the company grew to enter multiple
states, the need for an outside HR
firm was critical to keep us compliant
with varying rules and regulations.
In addition to the operations group
I mentioned above, I also have the
opportunity to facilitate a group of
credit management professionals.
I have been blown away by some of
their creative outsourcing of payment
processing, past due notification,
customer credit verification and even
lien right notification. Until you take a
closer look at these departments, you
can't fathom all the manual processes
many of them perform.
I know that I have just scratched
the surface on all the possible ways
that companies can outsource basic
functions. Lest anyone get the wrong
idea, I am not trying to put any of our
associates out of a job. That is the last
thing we want to be doing right now.
But I am challenging you to look at each
department and make a determination
if outsourcing certain functions will
provide a more consistent result at a
more economical cost. A wise friend
once told me, " Only do what only you
can do. " The rest should be left to others.
Good luck and know that I am always
here to help.
Jason Bader is the principal of The Distribution
Team. He is a holistic distribution advisor who
is passionate about helping business owners
solve challenges, generate wealth and achieve
personal goals. Last year, he launched his first
podcast, " Distribution Talk. " Episodes can be
found at distributiontalk.com and most podcast
applications. He can be reached at (503) 2822333
or via email at jason@distributionteam.
com. You can find additional resources on his
website: thedistributionteam.com.
http://www.distributiontalk.com http://www.thedistributionteam.com

InTents June/July 2023

Table of Contents for the Digital Edition of InTents June/July 2023

InTents June/July 2023 - Cover1
InTents June/July 2023 - Cover2
InTents June/July 2023 - 1
InTents June/July 2023 - 2
InTents June/July 2023 - 3
InTents June/July 2023 - 4
InTents June/July 2023 - 5
InTents June/July 2023 - 6
InTents June/July 2023 - 7
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