InTents October/November 2022 - 25

set design for the 2021 movie Red Notice
starring Dwayne " The Rock " Johnson.
Johnstone predicts stretch and
inlatable tents will only increase in
popularity as labor and shipping costs
continue to rise, since they can be
transported and installed " in a fraction of
the time " of more traditional versions.
" We expect them to continue
to grow and outpace the growth
of the traditional structure, " she
says. " The newer technologies and
improvements, in both modern
materials and overall engineering, will
result in them being more suitable for
a broader range of applications. "
TENTIPI: " A SIGNIFICANT
INCREASE IN DEMAND
ACROSS ALL SECTORS "
Using slow-growing, sustainably
harvested timber, and waterrepellant
canvas, Sweden-based
Tentipi crafts conical structures
called " Nordic tipis " used worldwide
for hospitality and education uses,
special events and camping.
CEO and founder Bengt Grahn models
his products after similar shelters
used by Indigenous Sami people of
northern Scandinavia. He identiies his
best-selling product as the Stratus 72,
which seats 72 to 128 people depending
on whether the sides are up or down.
Multiple Stratus 72s can be linked
together to increase capacity.
" The wooden poles and the light
through the canvas make a very
inviting space, " he notes. " Our
tents are built to withstand the
Scandinavian winter, so they're
extremely robust and hard-wearing. "
Memorable venues, he says, have
included festivals, yoga retreats,
ski resorts, city-center restaurants,
private gardens, weddings at uppercrust
U.K. homes, tropical beach
parties in Mauritius and a luxury
" base camp " for a celebrity BBC
TV show in the Italian Alps.
As with the other vendors, the future
looks bright for Tentipi, says Grahn.
" During and after the pandemic, we've
seen a signiicant increase in demand for
our tents across all sectors. That shows
no signs of slowing down. Customers are
looking for robust structures that can
withstand harsh weather conditions and
are built to last, and others are looking
for ways to cater for the growth in
demand for more outdoor lifestyles. "
Michelle Miron is a freelance writer
based in Hugo, Minn.
TOP: Barry Sendach of Dyester Corp.
believes tent sales will grow as more people
are motivated to live and vacation in the
outdoors. Photo courtesy of Dyester Corp.
BOTTOM: Sweden-based Tentipi builds its
Sami tipis to be beautiful in summer, but
robust enough to withstand even harsh
winter environments. Photo courtesy of
Christopher Terry Weddings.
InTentsMag.com 25
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InTents October/November 2022

Table of Contents for the Digital Edition of InTents October/November 2022

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