InTents October/November 2022 - 6

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Event rental industry legend Bick Jones retires
A
fter 36 years of serving the event
rental industry, Bick Jones, whose
latest adventure in the event rental
arena was serving as general manager
of CommuniLux in Dallas, Texas, a
subsidiary of InProduction, Chicago, Ill.,
decided to retire May 6, 2022.
" I have tried to retire three times, but
none of them lasted. I love the industry
too much and someone always asked if
I could help somewhere. I felt like I had
more to give, but I am going to celebrate
a decade birthday in a month and a half. I
igured now was the time to inally retire, "
says Jones.
In 1986, Jones entered the event
" I have tried to retire
three times, but none of
them lasted. I love the
industry too much and
someone always asked if
I could help somewhere. "
-Bick Jones
rental industry after building a
successful career in banking. " I was
serving as assistant vice president of
corporate lending at what was then
Chase Manhattan Bank, now known
as JP Morgan Chase. My partner Emily
Maduro and I wanted to ind a small
business to purchase. The broker
showed us a party rental business. We
didn't even know what a party rental
business was. We went to the library
because there was no online research
in those days. I found information
on the American Rental Association
(ARA) and the early beginnings of party
rental. We talked about it and felt this
was a business we could get our arms
around and understand. That is how we
purchased Cannonball Party Rental in
Dallas in February of that year, " he says.
Jones says that while they had
excellent inancial acumen and
understood growth strategies, they
knew nothing about running an event
rental operation. " When we bought the
business, there were 18 employees.
They made me realize how important
having good people around you and
working with good people are. Those
employees taught me the business, "
he says.
6 intents oct-nov 2022
That experience made a deep impression
on Jones and solidiied the " servant
leadership " style of managing he is reverently
known for by those who have
worked with and for him throughout the
years, irst at Cannonball Party Rental,
then at Ducky-Bob's Party and Tent
Rental in Carrollton, Texas, at Californiabased
Classic Party Rentals, at Classic
Tents in Torrance, Calif., at PEAK Event
Services in Woburn, Mass., at Marquee
Events in Dallas and inally at CommuniLux
in Dallas.
Jones has served in almost every
management role at the various companies
for which he worked, from general
manager to chief operating ofice and
CEO. His vast industry experience and
innovative ideas also made him a highly
sought-after expert in the ield, serving
on numerous ARA committees, task
forces and panels.
But his lasting legacy is the impact he has
had on those who have served with him.
Shannon Heller, inventory manager,
Arena Americas, Oak Creek, Wis., knows
that so well.
" I started working for Bick in 2000 at
Ducky-Bob's. I was the inventory manager.
Bick is the kindest person I have
ever worked for-kind, compassionate
and thoughtful. He taught me everything
I know about the event rental industry by
example. That is a testament to him being
a good leader, " she says.
Jennifer Gullins, president/CEO,
PEAK Event Services, Woburn, Mass.,
echoes that sentiment. She met Jones in
2016 when he helped with the Peterson
Party Center's acquisition of Rentals
Unlimited, a merger that created PEAK.
" He is extremely thoughtful and not a
man who rushes to a decision or position.
He likes to absorb the information, think
about the impact on the business, the
people and the customers, and work
through different strategies or challenges.

InTents October/November 2022

Table of Contents for the Digital Edition of InTents October/November 2022

InTents October/November 2022 - Cover1
InTents October/November 2022 - Cover2
InTents October/November 2022 - 1
InTents October/November 2022 - 2
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InTents October/November 2022 - Cover3
InTents October/November 2022 - Cover4
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